TIDMOTMP
OnTheMarket plc
12 November 2019
None of the information contained in this announcement is deemed
by the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014, nor does it contain
any information that is required to be announced via a Regulatory
Information Service under the AIM Rules for Companies.
12 November 2019
Persimmon Plc and OnTheMarket sign listing agreement
Persimmon Plc to list its properties at OnTheMarket as portal
broadens its property advertiser base
OnTheMarket plc, the agent-backed company which operates the
OnTheMarket.com property portal, announces today that it has signed
a listing agreement with Persimmon Plc, one of the UK's leading
house builders.
Under the agreement, which covers listing and additional
advertising products, Persimmon Plc will list all its residential
developments at OnTheMarket from both its Persimmon and Charles
Church consumer brands.
Persimmon Plc sold 16,449 new homes in 2018. The Company
provides a wide variety of homes at a range of price points in over
350 locations across the UK, with a focus on first-time buyers and
first-time movers.
Helen Whiteley, Commercial Director of OnTheMarket, said:
"In addition to growing our agent base, a key objective for
OnTheMarket is broadening our property advertiser base, with new
homes developers a priority focus.
"I am delighted that Persimmon Plc, one of the UK's largest
house builders, has decided to join us now, raising the number of
listing developments on the portal to 733.
"Persimmon is a highly successful business with wide geographic
reach. It builds a broad range of properties and is committed to
supporting the sustainable growth in new home construction that the
country needs.
"Following the agreement with Barratt Developments PLC which we
announced in September, this latest agreement further broadens our
advertiser base and increases our relevance to active buyers in the
market, while addressing the opportunities in the new homes
market."
Mark Cook, Group Sales and Regional Managing Director of
Persimmon, said:
"We are delighted to be joining OnTheMarket. We have watched the
portal gain ground and gather momentum to become a major player in
the portals market, with active backing from property
professionals.
"We look forward to developing a mutually beneficial partnership
with OnTheMarket to find new and motivated buyers from this
additional marketing channel."
ENDS
For further information, please contact:
TB Cardew (Financial PR adviser) 0207 930 0777 / onthemarket@tbcardew.com
Ed Orlebar 07738 724 630
Alycia MacAskill 07876 222 703
Background on OnTheMarket:
OnTheMarket plc, the agent-backed company which operates the
OnTheMarket.com property portal, is the third biggest UK
residential property portal provider in terms of traffic.
It aims to deliver a market-leading, agent-backed alternative to
Rightmove and Zoopla, offering a first-class service to agents at
sustainably fair prices and becoming the go-to portal for serious
property-seekers.
OnTheMarket plc was admitted to AIM in February 2018 with GBP30
million in new capital in order to support a new growth strategy
for the business.
As at 30 September 2019, OnTheMarket had listing agreements with
agent firms with over 12,600 branches and with several house
builders in addition to Barratt Developments. UK residential
property listings had already reached 641,672.
In September 2019, traffic to OnTheMarket.com reached a new
monthly record of 27.2 million visits*. As an indication of
strongly increasing consumer engagement with OnTheMarket.com,
almost 1.2 million people were using the portal's property alerts
service as at 30 September 2019. OnTheMarket sends over 100 million
instant alert emails a month.
At its IPO, OnTheMarket was 70% owned by over two thousand agent
firms. Following the share issuance arising from its growth in
contracts, over 3,000 agent firms operating more than 6,000 UK
agency branches will be OnTheMarket shareholders.
With backing from its agent owners, OnTheMarket has developed
unique sources of competitive advantage such as the thousands of
"New & exclusive" property listings it receives every month
from its agents to display 24 hours or more before they are on
Rightmove or Zoopla.
*Visits comprise individual sessions on OnTheMarket's web-based
portal or mobile applications by users for the period indicated as
measured by Google Analytics.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
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