Gaming Realms PLC Agency agreement with Hasbro
May 13 2020 - 2:00AM
RNS Non-Regulatory
TIDMGMR
Gaming Realms PLC
13 May 2020
13 May 2020
Gaming Realms Plc
("Gaming Realms", the "Company" or the "Group")
Agency agreement with Hasbro
Gaming Realms plc (AIM: GMR), the developer and licensor of
mobile focused gaming content, is pleased to announce it has signed
a 2-year agency deal with Hasbro Inc ("Hasbro"), the global play
and entertainment company committed to creating the world's best
play and entertainment experiences.
Under the terms of the agreement, Hasbro will have exclusive
rights to act as an agent on behalf of the Group to identify and
help negotiate licensing opportunities for the Slingo brand in
various digital gaming categories.
With an established market presence in land based and digital
gaming, through its Monopoly brands, the deal will enable Hasbro to
bring further licensing opportunities to Gaming Realms in new and
existing territories in certain digital gaming categories outside
the online real money gaming and lottery segments.
Gaming Realms selected Hasbro as an agent to supplement its
licensing business based on Hasbro's status as a Top 6 Global
Licensor, according to License Global's 2019 Top 150 report. Hasbro
has a long and successful track record of licensing well-known game
brands into a wide range of digital game and gambling categories
with major digital gaming companies including Electronic Arts,
Ubisoft, Scopely and Scientific Games.
Michael Buckley, Executive Chairman, Gaming Realms commented:
"We are extremely pleased to, once again, be working closely with
Hasbro on what will be a key strategic partnership in the expansion
of our Slingo brand. At Gaming Realms our priority has always been
to create innovative and engaging content for users and to increase
its reach by expanding the offering across a variety of market
sectors and, we believe that this partnership will enable us to
further develop this."
Mark Blecher, SVP, Hasbro stated: "As Slingo is an incredible
brand with a long heritage and engaged audience in multiple digital
gaming and gambling categories, we are excited to apply our deep
gaming licensing expertise on behalf of Gaming Realms to seek
opportunities to bring the Slingo brand to life in new and unique
ways."
Enquiries:
Gaming Realms plc
Michael Buckley, Interim CEO and Non-Executive
Chairman
Mark Segal, CFO 0845 123 3773
Peel Hunt LLP - NOMAD and broker
George Sellar
Andrew Clark
Will Bell 020 7418 8900
Yellow Jersey
Charles Goodwin
Georgia Colkin
A nnabel Atkins 07747 788 221
About Gaming Realms
Gaming Realms creates and licenses innovative games for mobile,
with operations in the UK, U.S. and Canada. Through its unique IP
and brands, Gaming Realms is bringing together media, entertainment
and gaming assets in new game formats. The Gaming Realms management
team includes accomplished entrepreneurs and experienced executives
from a wide range of leading gaming and media companies.
About Hasbro:
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to Creating the World's Best Play and Entertainment
Experiences. From toys, games and consumer products to television,
movies, digital gaming, live action, music, and virtual reality
experiences, Hasbro connects to global audiences by bringing to
life great innovations, stories and brands across established and
inventive platforms. Hasbro's iconic brands include NERF, MAGIC:
THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as
premier partner brands. Through its global entertainment studio
eOne, Hasbro is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to
making the world a better place for children and their families
through corporate social responsibility and philanthropy. Hasbro
ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR
Magazine and has been named one of the World's Most Ethical
Companies(R) by Ethisphere Institute for the past nine years. We
routinely share important business and brand updates on our
Investor Relations website, Newsroom and social channels (@Hasbro
on Twitter and Instagram.)
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END
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