Experian Offers New At-Risk Audience Segments, Free of Charge, to Essential Organizations to Help Identify Those Most Impacte...
April 10 2020 - 8:00AM
Business Wire
Additionally, Experian will provide free
research insight on consumer sentiment during the outbreak
In an effort to help essential organizations, such as government
agencies, healthcare providers and non-governmental organizations,
provide resources to those most in need during the COVID-19
pandemic, Experian has created At-Risk Audiences, which leverage
its data assets to identify groups of individuals that are most
likely to be impacted. These new privacy-compliant segments,
offered free of charge, are designed to help these organizations
find and communicate with at-risk populations, enabling them to
deliver essential services as quickly as possible.
“With so many lives upended and millions across the country
struggling to adapt to our new reality, if we can help even one
person, we will be proud to have done so,” said Genevieve Juillard,
Experian’s President of Targeting and Data Quality Services.
“Experian has an unwavering commitment to help consumers and
businesses during this time. We believe data and technology can
help address some of the challenges facing our communities and
society. The more easily essential organizations can identify those
most in need, the more quickly they can be taken care of.”
Experian is also providing its clients free access to research
insights around shifting consumer sentiment as a result of
COVID-19. Based on permissioned consumer survey data, the dashboard
is updated daily and representative of US consumers across all
regions and demographics. It provides businesses a deeper
understanding of how consumers are being impacted by the pandemic
and how that is changing their behaviors across four key
industries, including automotive, financial services, healthcare,
and retail, as well as their media consumption habits.
The pandemic has and will impact various segments of the
population differently—it will vary by age demographic, as well as
region. Businesses can leverage the dashboard to gain insight into
consumer sentiment across generations and regions to respond to
shifts in consumer behavior as it changes. The more businesses can
understand how consumers are dealing with the fallout of the
outbreak, the better positioned they will be to communicate with
them and serve their needs.
Some of the current insights include:
- 64 percent of Americans are concerned about their ability to
access food and essentials
- Of the consumers surveyed, only 30 percent believe the current
retail situation is going to get worse
- 58 percent of Millennials do not have a financial reserve they
can draw from
- Compared to last month, 56 percent of consumers are watching
more television and 39 percent are reading more newspapers
- Retail spending on books, video games and music increased 16
percent from last month
- 79 percent of Generation Xers and 73 percent of Baby Boomers
are concerned about visiting doctors and would hold off seeking
care
- Of those planning to purchase a vehicle, more than half (51
percent) of Americans plan to continue their purchase as
planned
“It will be critical for all businesses to understand, in
real-time, the challenges that consumers will continue to
experience over the coming months,” said Juillard. “COVID-19 has
created a fluid situation for many Americans, and the impact and
priorities for individuals will shift over time. Our intention, as
always, is to help businesses communicate with their customers
effectively and address their most pressing needs.”
For more information on the consumer sentiment dashboard, visit
www.experian.com/marketing-services/consumer-sentiment-dashboards.
About Experian
Experian is the world’s leading global information services
company. During life’s big moments — from buying a home or a car to
sending a child to college to growing a business by connecting with
new customers — we empower consumers and our clients to manage
their data with confidence. We help individuals to take financial
control and access financial services, businesses to make smarter
decisions and thrive, lenders to lend more responsibly, and
organizations to prevent identity fraud and crime.
We have 17,200 people operating across 44 countries, and every
day we’re investing in new technologies, talented people and
innovation to help all our clients maximize every opportunity. We
are listed on the London Stock Exchange (EXPN) and are a
constituent of the FTSE 100 Index.
Learn more at www.experianplc.com or visit our global content
hub at our global news blog for the latest news and insights from
the Group.
Experian and the Experian marks used herein are trademarks or
registered trademarks of Experian and its affiliates. Other product
and company names mentioned herein are the property of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20200410005011/en/
Jordan Takeyama Experian Public Relations 1 714
830 7561 jordan.takeyama@experian.com
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