Celebrus Advances Customer Data Platform Leadership Further with
New Product Features
- Latest update
consolidates Celebrus as enterprise CDP of choice for banking and
insurance sectors
- Integration with Adobe
Experience Cloud augments leading digital marketing platform with
streaming customer data
- New Audience Segmentation
feature enables advanced targeting of individuals even when they
have left a site or app
- Latest connector supports
creation of Custom Audiences in Google and Facebook
- Hadoop capabilities
extended with enhanced support for Hive open-source data
warehouse
SUNBURY-ON-THAMES, United Kingdom, April 19, 2018
(GLOBE NEWSWIRE) -- D4t4 Solutions Plc has announced general
availability for the latest release of its leading Celebrus
Customer Data Platform (CDP). Continuing its commitment to
creating the industry's most advanced unified system for customer
data, Version 8 Update 19 delivers a host of new features that
broaden the appeal of Celebrus to enterprises focused on deepening
customer engagement.
Adobe Experience Cloud
integration for optimising digital marketing
Celebrus has for many years enabled a unified
stream of customer data for use in marketing applications.
Now though, this capability is being offered to businesses that
have invested in the leading marketing cloud applications from
Adobe. Building on the capabilities already available in
Adobe Experience Cloud, the Celebrus Adobe Connector streams data
to allow Adobe clients to create genuine 1-to-1 personalisation and
real-time customer experiences.
Using Celebrus accelerates the availability of
customer behaviour data to Adobe Experience Cloud applications and
adds customer experience data for complete coverage of customer
interactions across channels.
Audience Segmentation for
advanced targeting of individuals
Website or mobile app visitors can now be engaged
with at any time, whether they are online or not. Celebrus
enables rules to be run that can regularly sweep offline users like
those who have abandoned applications, purchasers who have lapsed
for a defined period of time or customers who need to complete a
transaction by a particular date. This creates opportunities
to segment and target offline users for re-engagement or
remarketing initiatives.
Complete control over when and to whom these rules
are run allows optimisation of these segmentation activities and
identifies actions for each user like sending them a marketing
e-mail, creating a lead for outbound contact or adding them to an
audience for advert targeting.
Custom Audience Connector
for compliant profiling of Google and Facebook users
The advanced profiling features of Celebrus are
now being used to enhance the capabilities of leading ad networks,
Google and Facebook. The new Custom Audience Connector for
Google or Facebook supports these networks' audience-building
features by enhancing their ability to profile users based on
common attributes or similar interests. This profiling
capability enables accurate and compliant retargeting
and engagement of customers or can be used to build
lookalike audiences for customer acquisition and brand
awareness campaigns.
Celebrus not only provides first-party compliant
data to enable this feature, overcoming any privacy or permissions
concerns that may exist, but it also enables this capability in
real-time as well as orchestrating adverts with existing DMPs for
the most immediate, accurate and effective campaigns.
Backing for open-source
analytics extended with support for Apache Hive
The Celebrus Hadoop Data Loader has been hugely
beneficial to clients needing to consume data at scale for advanced
customer analytics. Now this capability has been extended by
enabling the creation of tables for Apache Hive data warehouse
users, accelerating and simplifying the landing of data into that
environment.
This feature speeds up the availability of
Celebrus data for data science and analytics initiatives, enabling
quicker customer insight and availability of data for marketing
applications.
Peter Kear, CEO of D4t4 Solutions Plc, said: "The
Customer Data Platform is becoming a mainstream requirement for
customer-centric businesses. Sophisticated enterprises are
recognising that the success of their customer relationships
depends on their ability to unify data from across channels and
activate it for use in multiple business applications.
Celebrus captures the very best GDPR-compliant customer data,
making it available for marketers, analysts, data scientists and
insight experts to drive value throughout their
organisations. I am proud that the latest developments to
Celebrus enhance our leadership in this fast-growing space and
extend our clients' capacity to operationalise their data for
mutually-profitable customer relationships."
The latest version of the Celebrus Customer Data
Platform, Version 8 Update 19, is available immediately for new and
existing Celebrus clients.
About Celebrus
Celebrus (celebrus.d4t4solutions.com) is the
Customer Data Platform from D4t4 Solutions Plc. Celebrus
captures the market's most complete picture of customer behaviour
and experience, creating events and profiles in real-time for
1-to-1 personalisation and streaming analytics. Celebrus is
quick and easy to deploy and connects to industry-standard data
applications for customer insight and engagement. Celebrus
also gives clients complete control by enabling best-in-class
privacy compliance and flexible options for hosting data on-premise
or securely in the cloud.
Celebrus is used by global businesses in banking,
insurance, retail, travel, automotive and telco industries,
collaborating with leading industry partners to drive rapid
transformation in customer engagement programmes.
D4t4 Solutions (www.d4t4solutions.com) is ALL
ABOUT THE DATA, providing comprehensive products and services that
drive value from clients' data assets. D4t4 Solutions was
established in 1985 and is listed on the AIM market of the London
Stock Exchange (stock code: D4T4).
Media Contacts
Matthew Tod
D4t4 Solutions Plc
Tel: +44 (0)1932 893333
E-mail: matthew.tod@d4t4solutions.com
David Hetling
D4t4 Solutions Plc
Tel: +44 (0)1932 893386
E-mail: david.hetling@d4t4solutions.com
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