Big Sofa Technologies Group PLC Directorate Change (5525G)
November 07 2018 - 2:00AM
UK Regulatory
TIDMBST
RNS Number : 5525G
Big Sofa Technologies Group PLC
07 November 2018
7 November 2018
Big Sofa Technologies Group plc
("Big Sofa" or the "Company")
Directorate Change
Big Sofa (AIM:BST), a fast-growing international video analytics
provider to the consumer insight industry, announces the
appointment of Kirsty Fuller as Chief Executive Officer with
immediate effect.
Kirsty was appointed to the board of Big Sofa on 1 October 2018
as Chief Commercial Officer. She is a leader in the global consumer
insight and strategy industry having co-founded the Flamingo Group.
Flamingo, which was acquired by Omnicom in 2006, grew under her
leadership as co-CEO and latterly CEO to become one of the largest
specialist qualitative research agencies in the world, with a
network of eight offices on four continents, employing 340
staff.
At the same time, Simon Lidington has stepped down from his role
as Chief Executive Officer and as an executive director of the
Company. Big Sofa will continue to benefit from Simon's expertise,
as he remains on the board as a non-executive director of the
Company.
Nicholas Mustoe, Chairman of Big Sofa, commented:
"We are delighted that Kirsty has agreed to lead the business as
we seek to commercialise Big Sofa's technology and services. Kirsty
is a highly-regarded expert in the field of consumer insight. She
has been instrumental in integrating innovative methods as the
insight industry has evolved and has worked with leading blue-chip
companies. Kirsty is also a proven business leader, having
co-founded, grown, sold and thereafter continued to run one of the
world's most successful qualitative research agencies. We welcome
her into the position of chief executive officer and look forward
to benefitting from her experience and expertise.
"I should also like to thank the Company's co-founder, Simon
Lidington, for his ongoing contribution in identifying the
opportunity for video analytics technology and services within
consumer insight, in developing the business and, most recently, in
attracting one of the world's largest market research organisations
to become a major shareholder. We look forward to continuing to
benefit from his expertise as a non-executive director."
Kirsty Fuller, Chief Executive Officer of Big Sofa, added:
"Integrating new methods which demand new client and agency
behaviours is never an easy task, whatever the size of company; it
is an exciting challenge. There is, however, growing client
appreciation of the importance of video in understanding consumer
behaviour. Claimed behaviour is no longer enough. Clients are
seeking pioneering approaches in video capture, analysis and
showcasing as critical inputs to business and product innovation
and decision-making processes. Our technology platform enables a
new form of insight delivery, a new mode of ongoing client
engagement and a new resource for responding quickly to clients'
business questions."
Enquiries:
Big Sofa Technologies Group plc via Vigo Communications
Kirsty Fuller, CEO
Joe MacCarthy, CFO
Arden Partners plc (Nominated Adviser
and Joint Broker) +44 (0)20 7614 5900
Paul Shackleton / Ben Cryer
Novum Securities (Joint Broker) +44 (0)20 7399 9427
Colin Rowbury
Vigo Communications (Financial Public
Relations) +44 (0)20 7390 0237
Ben Simons / Jeremy Garcia / Antonia
Pollock
About Big Sofa Technologies Group plc
Big Sofa is a B2B technology business providing the marketing
and consumer insight industries with video observation and
analytics services, as video emerges as a key platform in a massive
US$40 billion consumer research market.
Our software platform collates, analyses and organises large
volumes of raw/unstructured video enabling our clients, which
include leading market research organisations and major household
brands, to perform detailed and sophisticated consumer insight
analysis; and make genuine use of video content.
Big Sofa's shares are admitted to trading on the London Stock
Exchange's AIM market under the ticker BST.L.
To find out more, visit www.bigsofatech.com
Follow us on twitter at @bigsofatech
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END
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