By Stephen Nakrosis

 

Reckitt Benckiser Group PLC on Wednesday said it was launching Botanical Origin, a plant-based cleaning brand, which will be available exclusively on Amazon.com.

RB, the trading name of the Reckitt Benckiser, said that Botanical Origin formulas are "sensitive, hypoallergenic and dermatologist-tested," and contain no dyes, brighteners, phosphates or parabens.

RB said Botanical Origin aims to reach 100% post-consumer recycled plastic use by 2022 and wants to launch new, renewable packaging by 2025.

Botanical Origin is the first RB brand to launch exclusively on Amazon in the U.S., the company said.

 

Write to Stephen Nakrosis at stephen.nakrosis@wsj.com

 

(END) Dow Jones Newswires

August 26, 2020 12:02 ET (16:02 GMT)

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