iPerceptions' 4Q Suite Helps Improve Thomas Cook Netherlands Website Performance and Content
August 02 2011 - 8:00AM
Marketwired
iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused
Voice of Customer (VoC) analytics based on actual visitor feedback,
today announced that Thomas Cook Netherlands is using iPerceptions'
4Q Suite on its two primary Dutch travel websites --
www.thomascook.nl and www.neckermann.nl -- to collect qualitative
data and drive website improvements. Through the use of 4Q surveys
to randomly sample all of its visitors, Thomas Cook has gained a
tremendous amount of knowledge about their online experience --
including web performance, product information and navigation.
Thomas Cook deployed 4Q Premium, the highest-level plan in the
4Q Suite family, after experimenting with 4Q Free for six months.
4Q Premium offers clients features such as automatic alerts of
significant changes in the data, email reports of alerts and
open-text comments, and the ability to pull Google Analytics data
into the 4Q dashboard for combined analysis.
Thomas Cook noticed that website visitors were not able to find
certain seasonal travel content such as destinations and specific
accommodations from the homepage. Visitors also validated other
research into web performance by suggesting that page load times
could be improved. Using not only their own research, but also the
voice of their customers, they were able to build a much stronger
case to focus optimization improvements in these areas.
"Because our work is very seasonal, we are constantly monitoring
feedback in order to meet our visitors' content expectations," said
Matthew Niederberger, Conversion Specialist at Thomas Cook
Netherlands. "Thanks to our visitors' insights, we have been able
to improve much of the content on the homepage to better meet their
needs. We have also increased priority to several web performance
improvement projects as we could clearly see that this was a major
concern among our visitor base."
"Thomas Cook is a great example of how a successful pro-active
Voice of Customer program can really improve business practices and
results," said Claude Guay, President and CEO of iPerceptions.
"Moreover, qualitative data can create a greater sense of empathy
with consumers, which can be a crucial element in improving not
only the website, but also products and internal processes."
About Thomas Cook Thomas Cook Netherlands
is one of the largest travel organizations in the Netherlands and
includes the operators Neckermann and Vrij Uit as well as retail
brand Thomas Cook Travel. Thomas Cook provides more than 1 million
holidays annually to Dutch travelers. There are about 750 employees
at Thomas Cook Netherlands, with around 450 employees working in
the company's 120 Travel shops.
Thomas Cook Netherlands is part of Thomas Cook Group PLC. The
Group has a total turnover of 12 billion euros. Every year more
than 19 million people choose Thomas Cook Group PLC as their travel
provider. The Thomas Cook Group has over 33,000 employees and a
fleet of 97 aircraft. It is the second largest tour operator in
Europe and third largest in the world.
About 4Q Suite 4Q Suite is an upgraded
version of iPerceptions' original 4Q survey solution, and boasts an
array of features all designed to help businesses increase site
satisfaction, build engagement and optimize conversion. These
features include automatic alerts of significant changes, email
reports, Google Analytics integration, global industry benchmarks,
word clouds and text categorization features, CRM capabilities such
as email collection, ads and coupons on the survey thank-you page,
and more. 4Q Suite is simple-to-deploy, low-cost, scalable, and
offers website owners actionable insights based on real-time
pro-active solicitation of user feedback. For more information,
please visit www.4Qsurvey.com.
About iPerceptions iPerceptions is a
leading web-focused Voice of Customer analytics provider. Its
webValidator Continuous Listening solution, 4Q Suite solution, Web
Analytics Solution Profiler (WASP) and proprietary iPerceptions
Satisfaction Index (iPSI) turn millions of data points into
easy-to-understand strategic and tactical decision support for
website marketers. iPerceptions' clients include such well-known
brands as InterContinental Hotels, Hyatt, Fairmont, Best Western,
Choice Hotels International and Wyndham Worldwide. For more
information, please visit www.iperceptions.com.
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responsibility for the adequacy or accuracy of this press
release.
All trademarks and registered trademarks in
this document are the properties of their respective
owners.
Media Contact Barbara Reichert Reichert Communications,
LLC 415-248-0230 x7012 Email Contact
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