iPerceptions' 4Q Suite Delivers Voice of Customer Analytics for Companies of All Sizes and Levels of Sophistication
May 24 2011 - 8:00AM
Marketwired
iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused
Voice of Customer (VoC) analytics based on actual visitor feedback,
today announced the general availability of 4Q Suite. Now companies
of all sizes can combine their VoC and Google Analytics (GA) data
at the session level and receive automatic alerts identifying
significant changes in the data. 4Q Suite customers receive
scheduled emails of online visitors' positive and negative
open-ended comments, Facebook and Twitter links and global industry
comparisons from over 8,500 websites across 35 industry verticals.
Companies now have the choice of using the free 4Q survey, which
was developed in collaboration with Avinash Kaushik, a noted web
analytics author and blogger, or purchasing 4Q Basic, 4Q Plus or 4Q
Premium. 4Q Suite is a SaaS solution designed for price-conscious
and time-starved marketers who recognize the critical insights that
exist in analyzing customer feedback. With tiered pricing,
companies can start to improve their website, their brand and their
business with 4Q Basic for just $19 a month. As business needs
grow, companies can gain additional VoC analytics value with 4Q
Plus and 4Q Premium.
"iPerceptions has done for VoC what Google has done for
clickstream analytics," says Stephane Hamel, a thought leader in
the field of online analytics. "iPerceptions has made it easy to
produce, implement and manage surveys, creating a much more
powerful way to do voice of customer analytics. The new analysis
features are amazingly intuitive and powerful and attention to
details, such as the automated weekly status email, will make it
even easier to close the loop on voice of customer."
"Using iPerceptions' 4Q Suite for analysis gave us insights we
would not have been able to get any other way," says Alan Etkin,
project and web analytics manager at British Columbia Institute of
Technology. "Particularly helpful is a graphic chart showing
relative performance of purpose of visits. At a glance, we can
identify which areas are performing below average. Going forward
this provides a simple means of prioritizing efforts and monitoring
our progress on the improvements."
"The new 4Q Suite analysis tools will help us to communicate
user experience throughout www.rasmussen.edu in a structured and
efficient manner, creating a positive experience for our students,"
says Josh Braaten, online marketing manager at Rasmussen College.
"From scheduled reports based on roles within the organization to a
robust integration with Google Analytics, 4Q Suite is taking
cost-effective user experience measurement to the next level."
While the overall premise around asking the four most important
survey questions remains the same as 4Q Free, 4Q Suite offers the
following innovations:
- Google Analytics Integration - Allows
companies to analyze individual customer experiences, including
their open-ended feedback, based on the combination of VoC and GA
data. This multi-perspective, session-level analysis provides a
broader and more accurate view of the customer experience, which
often unveils surprising insights and requires a different company
response.
- Industry Benchmarking - Augments customer
feedback with global industry comparisons. The 4Q database contains
representative data from 35 of the top industries worldwide.
Industry Benchmarking lets clients gauge their relative position
vis-à-vis their competitors and justify their improvements.
- Automatic Alerts - Triggers an Automatic
Alert, based on advanced algorithms, identifying significant
changes in the data. It is the only solution that generates alerts
based on a combination of VoC and GA data. Automatic Alerts
eliminate the time and associated costs of searching for changes
and calculating the significance of changes.
- Social Media Links - Embedded Twitter and
Facebook links help build community, awareness and brand
recognition.
- Customer Relationship Management - Ads
and coupons on the survey thank-you page help increase sales
opportunities. Companies can collect email addresses and reply to
individuals or groups.
- Invitation Customization - Lets clients
customize the look and feel of their survey invitation, include
their company logo and present the invitation on their site in a
layered or more discrete format. Clients can also customize the
survey welcome page and thank-you page.
About 4Q Launched in March 2008, 4Q helps
companies understand why and how people interact with their website
by asking the four most important survey questions:
- What are my visitors at my website to do?
- Are they completing what they set out to do?
- If not, why not?
- How satisfied are my visitors?
Companies can also choose to include additional survey questions
on path to site and visit frequency, gaining the ability to segment
responses by visitor group and type. 4Q requires a single line of
code and can be installed in minutes on any website. All surveys
are permission-based and employ a two-stage invitation process that
minimizes session interruptions. A real-time results dashboard is
available 24/7 through a secure online portal so that 4Q clients
can use their findings to make website changes that engage, retain
and convert more visitors. For more information, please visit
www.4Qsurvey.com.
About iPerceptions iPerceptions is a
leading web-focused Voice of Customer analytics provider. Its
webValidator Continuous Listening solution, 4Q Suite solution, Web
Analytics Solution Profiler (WASP) and proprietary iPerceptions
Satisfaction Index (iPSI) turn millions of data points into
easy-to-understand strategic and tactical decision support for
website marketers. iPerceptions' clients include such well-known
brands as Dell, InterContinental Hotels, General Motors, Canadian
Tire, Hyundai, LG Electronics, Choice Hotels International, BMW and
Monster Worldwide. For more information, please visit
www.iperceptions.com.
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adequacy or accuracy of this press release.
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owners.
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Media Contact Barbara Reichert Reichert Communications,
LLC 415-248-0230 x7012 Email Contact
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