J.P. Wiser's Master Blender Dr.
Don Livermore launches a series of
books on the rich history and craft of distilling whisky in
Canada
TORONTO, Nov. 1, 2021 /CNW/ - Whisky is Canada's most popular spirit; according to
Statistics Canada, one of every three bottles of spirits sold in
this country is a bottle of whisky.
But it is such a broad category that can be confusing — just in
Canadian whisky alone there are roughly 140 different varieties
from which to choose. And that says nothing about the American
bourbon, Irish whiskey and Scotch (to name but a few whiskies from
around the world) rounding out the choices.
To help people navigate through this complex maze, J.P. Wiser's
Master Blender Dr. Don Livermore has
launched The Canadian Whisky Master Class, a series of books to
shed some light on the rich history of distilling whisky in
Canada. The first two volumes in
the series — The Keeper of History and Blending 101 — have been
released simultaneously and are currently available online at the
Shop on the J.P. Wiser's website.
The Keeper of History
Offering an inside look at the
history of the Hiram Walker and Sons distillery in Walkerville,
Ont. (today part of Windsor,
Ont.), one of Canada's
oldest and largest whisky distilleries, and producer of many of
Corby Spirit and Wine's award-winning whiskies including J.P.
Wiser's and Lot 40. The book charts the lives of early Canadian
whisky barons, industry consolidation during the wild Prohibition
years and the industrialization and modernization of Canadian
whisky post-Prohibition.
Meticulously researched and lushly
illustrated, this book highlights Dr. Don's 25-year contribution to
the Canadian whisky industry, including how he has helped reshape
early 21st century whisky production.
Filled with personal insights, Dr.
Don also explains the rigid distilling and blending processes to
ensure the final products are unique, exceptional and pleasing.
The book also explains – in
layman's terms – how a Master Blender designs new styles of whisky
and ensures it maintains its unique characteristics, from batch to
batch.
Blending 101
Whisky connoisseurs and amateur
enthusiasts are constantly seeking ways to better understand the
many differences between Canadian, Scotch, Irish and American
whiskies.
J.P. Wiser's launched "Blend Your
Own" whisky classes to help consumers better understand the
distinctive characteristics of more than 140 different styles
of Canadian whisky. During these sessions, participants also have
an opportunity to blend whisky to their tastes. "Blending 101 - The
Canadian Whisky Master Class" is a compendium of these
sessions.
This book introduces Dr. Don's
innovative Canadian Whisky Flavour wheel, illustrating how grain,
fermentation and aging in wood casks contributes to unique whisky
flavour profiles. Next, it examines the importance of the
distillation process and its impact on whisky. Lastly, it explores
various blending methods, which brings everything together to
create unique Canadian whiskies.
This tome also charts Canadian
whisky-making practices from the mid-1800s through the 21st
century, including the evolution of the science and precision
required to develop consistent, high-quality Canadian whisky.
The Canadian Whisky Master Class pairs perfectly with J.P.
Wiser's Blend Your Own Whisky kits, a unique idea that gives whisky
lovers the chance to play the role of the Master Blender. Each kit
includes five 200mL bottles of different whiskies to blend and
create their own whisky to enjoy at home, an empty 375mL bottle to
fill with your own concoction, a graduated cylinder and pipette and
Dr. Don's Master Blending Guide.
A limited number of the kits are available this holiday season
online, at LCBO outlets across Ontario by early November and in BCLS stores
in British Columbia by
November 13th.
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian manufacturer,
marketer and distributor of spirits and wines. Corby's portfolio of
owned-brands includes some of the most renowned brands in
Canada, including J.P. Wiser's®,
Lot 40®, and Pike Creek® Canadian whiskies, Lamb's® rum, Polar Ice®
vodka, McGuinness® liqueurs, Ungava® gin, Cabot Trail® maple-based
liqueurs and Chic Choc® Spiced rum, and Foreign Affair® wines.
Through its affiliation with Pernod Ricard S.A., a global leader in
the spirits and wine industry, Corby also represents leading
international brands such as ABSOLUT® vodka, Chivas Regal®, The
Glenlivet® and Ballantine's® Scotch whiskies, Jameson® Irish
whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm®
champagne, and Jacob's Creek®, Wyndham Estate®, Stoneleigh®, Campo
Viejo®, and Kenwood® wines. Corby is a publicly traded company
based in Toronto, Ontario, and
listed on the Toronto Stock Exchange under the trading symbols
CSW.A and CSW.B. For further information, please visit our
website or follow us on LinkedIn, Instagram, or Twitter.
About Hiram Walker & Sons
Limited
Established nearly 160 years ago, Hiram
Walker & Sons Limited's tradition of blending quality
ingredients, processes and highly skilled people continues at the
Windsor, Ontario based production
facility. Hiram Walker produces brands such as J.P. Wiser's®, Lot
No. 40®, Pike Creek®, Gooderham & Worts® and Royal Reserve®
Canadian whiskies, Polar Ice® vodka, Malibu® and Lamb's® rums, and
McGuinness® liqueurs for Canadian distribution by its affiliate,
Corby Spirit and Wine Limited. Hiram Walker is a subsidiary of
Pernod Ricard S.A., a leading global spirits and wine company with
premium international brands such as ABSOLUT® vodka, Chivas®, The
Glenlivet® and Ballantine's® Scotch whiskies, Jameson® Irish
whiskey, Beefeater® gin, Kahlúa® liqueur, Mumm® champagne, and
Jacob's Creek®, Stoneleigh®, Campo Viejo® wines.
SOURCE Corby Spirit and Wine Communications