WPP Awarded AXA Global Media Account
November 05 2019 - 6:00PM
Business Wire
Wavemaker and GroupM to handle the account
in close to 30 markets as WPP becomes one of AXA’s largest
marketing services partners
WPP (NYSE:WPP) has been awarded AXA’s global media account after
a competitive pitch process.
The account covers close to 30 markets across EMEA, Asia and
LATAM. It will be handled by Wavemaker in all markets except
France, where it will be handled by GroupM.
Mark Read, CEO of WPP, said: “AXA is a great brand and we are
very proud to have been given such an extensive brief to support
its development through the media, technology and data expertise of
Wavemaker and GroupM.”
Toby Jenner, Wavemaker’s new Global CEO, said: “We are delighted
to begin a new relationship with AXA. To have won their business
and be their chosen partner as they transform into a services
company says everything about the breadth and depth of Wavemaker’s
ability to deliver transformative solutions.”
This is the latest in a series of new client assignments and
wins for Wavemaker, which include Huawei (across multiple markets,
including China), China Mobile, Australia Post, Eurostar in Europe,
William Hill in the UK and the global retention of Chevron.
About WPP WPP is a creative transformation company. We
build better futures for our clients through an integrated offer of
communications, experience, commerce and technology. For more
information visit www.wpp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20191105006258/en/
Kevin McCormack, WPP +1 212 632 2239 Kevin.McCormack@wpp.com
Martina Suess, WPP +1 917 456 5049 Martina.Suess@wpp.com
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