Wells Fargo Launches ‘Many hearts. One community.’ Holiday Campaign
November 23 2020 - 9:00AM
Business Wire
Beneficiaries include the American Red Cross, Feeding America
and small businesses in appreciation for being the “heart” of
communities
The perseverance of communities continues to be a shining light
during these trying times, and Wells Fargo is celebrating the
optimism and determination of our community anchors. From local
food banks stepping up to meet the steep increase of people seeking
assistance, to small businesses adapting to rapidly changing
environments, to military service members and front-line workers
committed to keeping our communities safe, Wells Fargo salutes
those working together to support each other year-round, and
especially during the holidays.
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As part of Wells Fargo’s “Many hearts.
One community.” campaign, the company will work with Feeding
America to help provide more food for people in need during the
holidays. (Photo: Wells Fargo)
“For many, this will be a challenging holiday season, and at
Wells Fargo, we’re working to make the holidays a bit brighter,”
said Wells Fargo CEO Charlie Scharf. “From providing food for
people in need, to supporting Main Street businesses, to reuniting
military service members with their families, the holidays are
about hope, gratitude, and family. We recognize that giving is not
just needed one month out of the year — it’s something we’re
committed to year-round — and we’re heartened by the resilience and
strength of the communities in which we live and operate.”
Social media campaign targets raising $1 million for the
American Red Cross
For decades, Wells Fargo and its employees have helped the
American Red Cross prepare for critical needs ranging from blood
drives and financial education to responding to disasters
domestically and abroad. During the month of December, Wells Fargo
will build upon this relationship by encouraging customers and
employees to come together on social media in support of the
American Red Cross. Wells Fargo will donate $5 to the American Red
Cross for every post using the hashtag #WFGivesThanks, for a total
donation of up to $1 million.* Social posts can thank front-line
workers, teachers, military service members, and others who have
worked tirelessly during the pandemic, as a collective
demonstration of gratitude for their efforts in providing hope and
comfort at a time when our communities need it most.
Additionally, Wells Fargo will work with the American Red Cross
and the Armed Forces program to unite military families this
holiday season and in emergency situations all year-long. Support
of veterans and military service members is at the core of Wells
Fargo’s values, and the company is committed to empowering military
communities to effectively navigate life’s transitions, achieve
ongoing career and financial success, and positively affect their
community.
Helping to provide more food for holiday tables
Wells Fargo has a deep commitment to support people facing
hunger through its long-standing relationship with Feeding
America®, the largest domestic hunger-relief organization in the
United States. Earlier this year, Wells Fargo launched a Drive-Up
Food Bank program, in which the company helped reach families
facing hunger due to the COVID-19 pandemic by working with local
Feeding America member food banks to distribute food at some of the
company’s branches and corporate locations. To extend this effort
during the holidays, Wells Fargo will host “surprise and delight”
events by directing grants to Feeding America food banks around the
country — ensuring there is food on the tables for people who need
it most — and fulfilling upon the company’s commitment to help
provide 82 million meals** to families in need. Wells Fargo will
also contribute $250,000 to nonprofits feeding families in need in
countries across our global footprint.
Encouraging communities to ‘shop local’ during the
holidays
More than 30 million small businesses serve communities around
the country. They are often the heartbeat of local neighborhoods —
and they have experienced the brunt of the pandemic’s economic
impact. From local restaurants serving holiday meals to retailers
making candy canes and children’s toys, many of their efforts may
help brighten the holiday season in a year where hope and kindness
go far. To support the efforts of small businesses, during the
month of December Wells Fargo will use its online and social media
platforms to shine a light on small businesses and encourage people
to shop locally. Additionally, Wells Fargo will deploy
approximately $50 million through its Open for Business Fund to
nonprofits that help small businesses stay open and to provide
relief for small businesses during this time of need.
More details about Wells Fargo’s “Many Hearts. One Community.”
holiday campaign can be found on the company’s social media
channels and Wells Fargo Stories.
* From 11/23/20 to 12/27/20 for every Wells Fargo card retweeted
or shared on Twitter In-Feed, Instagram In-Feed, and/or Facebook
In-Feed that includes the #WFGivesThanks hashtag, Wells Fargo will
donate $5 to American Red Cross. (Maximum donation of $1,000,000,
Wells Fargo is also guaranteeing a minimum donation of $500,000.)
Social media user’s profile must be set to public in order for #
share to count.
** 82 million meals calculation is based on 1) Actual number of
meals distributed through Wells Fargo Food Bank Drive-Up events and
2) Wells Fargo’s financial contributions to support Feeding America
food banks 7/20/20-12/31/20. $1 helps provide at least 10 meals
secured by Feeding America on behalf of local member food
banks.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a diversified,
community-based financial services company with $1.92 trillion in
assets. Wells Fargo’s vision is to satisfy our customers’ financial
needs and help them succeed financially. Founded in 1852 and
headquartered in San Francisco, Wells Fargo provides banking,
investment and mortgage products and services, as well as consumer
and commercial finance, through 7,200 locations, more than 13,000
ATMs, the internet (wellsfargo.com) and mobile banking, and has
offices in 31 countries and territories to support customers who
conduct business in the global economy. Wells Fargo serves one in
three households in the United States. Wells Fargo & Company
was ranked No. 30 on Fortune’s 2020 rankings of America’s largest
corporations. News, insights and perspectives from Wells Fargo are
also available at Wells Fargo Stories.
Additional information may be found at www.wellsfargo.com |
Twitter: @WellsFargo.
News Release Category: WF-PESG
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version on businesswire.com: https://www.businesswire.com/news/home/20201123005928/en/
Media Jennifer Dunn, 202-320-8532
Jennifer.G.Dunn@wellsfargo.com
Holly Rockwood, 415-930-0456 Holly.d.rockwood@wellsfargo.com
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