MEBANE, N.C., Oct. 27, 2014 /PRNewswire/ -- Grammy nominated
singer Chris Young and Kidde Fire Safety are partnering to shine a
"Spotlight on Fire Safety." The televised ad campaign features the
Country Music chart-topper and highlights how Kidde's Worry-Free
sealed-battery smoke and carbon monoxide (CO) alarms help provide
peace of mind and help keep consumers safe. Kidde, a leading
manufacturer of residential fire safety products, is a part of UTC
Building & Industrial Systems, a unit of United Technologies
Corp. (NYSE: UTX).
Filmed on location with the Nashville Fire Department, the 30- and
15-second spots featuring the RCA Records Nashville recording
artist will air on ABC stations in New
York, Los Angeles,
Chicago, San Francisco, Philadelphia, Houston, Raleigh, Fresno and Nashville beginning Oct. 27 in the weeks surrounding The 48th CMA
Music Awards on ABC on Nov. 5. Young
and Kidde representatives will join national and local fire service
leaders for an official "kick off" the morning of The CMA Awards in
Nashville.
"It really hit home for me the day we filmed the commercial when
one of my best friends texted me that he had just gotten his dream
job as a firefighter with the Clarksville (Tennessee) Fire Department," said Young. "I'm
glad to know I can help keep him and other firefighters safer at
work with Kidde's 'Spotlight on Fire Safety.'"
"Working with Chris Young and the
Nashville Fire Department was a
great experience," said Chris
Rovenstine, vice president of marketing, Kidde. "This is our
third year locally sponsoring The CMA Awards on ABC. Kidde's
mission, to help protect family and property from fire, directly
aligns with the core values of many country music fans — family,
home and safety. It's a partnership that resonates and that will
hopefully help save lives."
Kidde's Worry-Free alarms are designed to simplify choosing the
right alarm for the right location. It is the first UL-listed
comprehensive line of smoke, CO and combination alarms containing a
sealed, lithium battery that lasts 10 years — eliminating low
battery chirps and providing nonstop protection.
The campaign with Young also includes a 30-second public service
announcement focusing on simple home fire safety steps:
- Replace smoke alarms every 10 years. Consider installing smoke
alarms with a 10-year sealed-in, tamper-proof battery such as
Kidde's Worry-Free alarms.
- Place fire extinguishers within reach on every level of your
home.
- Install UL-listed CO alarms on each floor and near
bedrooms.
- Create and practice an escape plan with your family.
- Commit to being a safety hero. Staying fire safe helps keep
your family safer and reduces the risk of injury and death to
firefighters.
To view the ads, visit YouTube.com/user/KiddeFireSafety or
www.kidde.com.
About Chris
Young
Chris Young's
latest album A.M. has already yielded his Gold certified,
sixth chart-topper "Who I Am With You" and Top 5 hit and Gold
certified single "Aw Naw." His
latest hit, "Lonely Eyes," is quickly climbing the charts. Fans can
follow Chris on Facebook, Instagram and Twitter and get tickets to
catch him on the A.M. World Tour at
www.chrisyoungcountry.com.
About The CMA Awards
The first "CMA Awards Banquet and
Show" was held in 1967. The following year, the CMA Awards was
broadcast for the first time – making it the longest running,
annual music awards program on network television. The Awards have
aired on ABC since 2006. ABC will be the network home of The CMA
Awards and CMA's other two television properties, "CMA Music
Festival: Country's Night to Rock" and "CMA Country Christmas,"
through 2021.
About Kidde
Kidde is a leading manufacturer of
residential smoke alarms, carbon monoxide (CO) alarms and fire
extinguishers, and has been delivering advanced fire-safety
technology since it produced the first integrated smoke detection
and carbon dioxide extinguishing system nearly 100 years ago. Kidde
is part of UTC Building & Industrial Systems, a unit of United
Technologies Corp., a leading provider to the aerospace and
building systems industries worldwide. For more information, visit
www.kidde.com or follow @KiddeSafety on Twitter.
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SOURCE Kidde