NEW
YORK, Jan. 8, 2023 /PRNewswire/ -- Tuya Smart ("Tuya" or the "Company") (NYSE:
TUYA) (HKEX: 2391), a global IoT development platform service
provider, presented its latest smart solutions and Tuya-enabled
products at CES 2023 in the City of Las
Vegas from January 5th to
8th.
Once you entered Tuya's booth, you could see the integration and
interweaving of the four new brand colors that demonstrated
Tuya-enabled innovative products and solutions. With the main tone
color Viva Magenta, together with Skylight, Macchiato and Love
Bird, Tuya told everyone a beautiful fairy tale.
You could imagine a little girl holding a Skylight blue heart in
her hands, and running on the land covered in Macchiato brown. As
she ran along, the land was covered with endless Love Bird green.
In the middle of the grassland, the little girl stopped and buried
her heart in the soil. Under careful care, a tree in Viva Magenta
broke through the soil and grew into a large tree. The branches and
leaves were full of pride, standing proudly on the earth, spreading
hope to the world.
The four new brand colors expressed Tuya's brand concept of
courage and fearlessness, purity and firmness, inclusive, openness,
and vitality, which also indicated Tuya's continuous support to
more and more customers in helping them achieve their goals.
Meanwhile, this concept also goes along with the theme of CES
2023 – "Be in It" – as well as fit in Tuya's theme at CES 2023 – Be
in Smart. With an open and neutral position, Tuya will continue its
commitment to helping companies realize digital and smart
transformation with innovative technologies, to bring more
cutting-edge technologies with unlimited possibilities to global
consumers.
Now, let's walk into this fairy tale and see what Tuya-enabled
products are making life smarter at CES this year!
Viva Magenta – Courage & Fearlessness
Inspired by cochineal insects, this vibrant and subtle deep red
tone encouraged people to keep trying and express themselves
freely. Just like Tuya's consistent breakthroughs, the company
embarked with courage on the pioneering road of the interconnection
of all things. Therefore, Tuya chose the sports products that Tuya
enabled such as bicycles, surfboards, and more, to highlight their
unlimited functions.
The Tuya-enabled electric bicycle utilizes a lightweight motor
pulley and offers you atmospheric lights when riding, providing you
the most beautiful scenery on the road. It supports both remote
unlock and NFC unlock features. It can show you the total mileage
on the electric bicycle. With a comfortable ride, you can enjoy the
freedom of riding on the road.
The Tuya-enabled Smart Surfboard integrated unibody design with
carbon fiber material for greater hydrodynamic efficiency. Powered
by green energy, it provides greater torque and a longer range. Its
controller system, the brain beneath the board, coordinates data
and can distribute power from a 72V battery. Moreover, it supports
tracking the surfing time, distance and speed, allowing you to
enjoy every wave and courageously explore the vast and infinite
world.
Skylight - Purity & Firmness
Blue is the most essential color in the universe, while Skylight
blue is the lightest and is as pure as water. It is a symbol of
Tuya's commitment of enabling everything to be smart by leveraging
IoT technology that further enables consumers to enjoy pure smart
living experiences. Therefore, Tuya chose a smart coffee machine
and smartwatch that are closely related to daily life to highlight
consumers' daily lives.
The Tuya-enabled smart coffee maker features a water level
gauge, permanent filter, a spoon, digital timer control, and knob
controls. It can be adjusted to suit the consumers' preferences.
With a one-button-making function, even a person who does not have
professional coffee-making skills can brew a master 'shot'.
The Tuya-enabled smart Bluetooth watch supports various
functions, such as Bluetooth calls, heart rate detection,
mini-games, music, alarm, flashlight, and more. It is applied to
business, sports and home scenes and it can be connected to a cell
phone. Its power-saving mode enables extended endurance and brings
an efficient and convenient user experience.
Macchiato - Inclusive & Openness
As a natural color born from the Sahara Desert, Macchiato brown
is simple yet warm. It gives people a sense of reliability and
security. In the Macchiato exhibition area, Tuya-enabled products
such as hunting cameras, were ready to capture the right moment,
which indicates Tuya is always there to encourage the development
of IoT applications with its open and neutral ecosystem.
The Tuya-enabled Hunting Camera can capture beautiful moments
with its life identification capabilities. It can adapt to various
outdoor environments and features 4K
30fps video and 30MP still images. In addition, it supports a 256GB
micro SD card that can enable consumers to study the full image of
hidden activity traces of large and medium-sized animals and
birds.
The Tuya-enabled laser cat toy can emit lasers to let pets play,
and it can simulate various sounds to amuse them, as well as
attract their attention with colorful lights. Its multiple modes
can take care of pets from various angles and boost their energy
and vitality every day.
Love Bird - Vitality
The Love Bird green comes from nature and brings vitality to
everything. As we make Tuya-enabled products greener and more
sustainable, Tuya exhibits enabled-products such as thermostats and
charging pile to help families cultivate a green and energy-saving
habits in their lives.
Based on the dynamic change of the indoor climate, the
temperature at home will be controlled by the Tuya-enabled
thermostat's automatic adjustment, which is much easier for family
users to control the indoor climate. Meanwhile, this product focus
on balancing the flow of the entire heating system, which can not
only save energy but also can ensure users with a comfortable
environment. It supports pairing through Zigbee and Bluetooth
gateway.
The Tuya-enabled smart charging pile is applied to the household
car charging scene. It supports several modes, such as automatic
charging, quantitative charging, timed charging, delayed charging,
etc. Users can choose the charging mode based on their own demands,
and realize off-peak charging to avoid extra electricity charges.
Moreover, it supports one-click control through the App, users can
know the status of the charging pile, and receive notifications on
the phone when something goes wrong to full provide the strongest
support for users traveling outdoors.
A variety of smart devices are painting a richer color for the
world, and also changing the way we live every day. In the future,
Tuya will continue to enable customers across the globe with an
open and neutral platform, in addition to core technology and
innovations to develop more "black technologies" and jointly build
a diversified IoT world.
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SOURCE Tuya Smart