Tiffany & Co. Unveils Plans for a Contemporary Glass Addition Atop Its Classic Fifth Avenue Flagship Store
August 24 2020 - 9:25AM
Business Wire
For the first time, Tiffany & Co. today is revealing
exterior renderings of the transformation underway at its Fifth
Avenue flagship store. The upper addition (floors 8, 9 and 10) of
the 10-story architectural icon located at 727 Fifth Avenue will be
completely reimagined from office space originally constructed in
1980, into a new exhibition, event and clienteling space.
Surrounded by a curtain of undulating glass complementing the
classic limestone façade below, the contemporary structure above
this historic building echoes the height and grandeur of the
flagship’s timeless main floor. Construction began on Tiffany’s
flagship transformation in spring 2019 and is estimated to be
complete in spring 2022.
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“The Tiffany & Co. Fifth Avenue
flagship is arguably one of the most beloved and well known luxury
retail spaces in the world. It's a place where so many have
memories of important moments in their lives, filled with emotion
and anticipation of the extraordinary,” said Reed Krakoff,
Chief Artistic Officer, Tiffany & Co. “Tiffany’s newly
transformed flagship will reflect the future of our brand, while
honoring our 183-year legacy.”
A holistic transformation of this magnitude has not taken place
in the building’s 80-year history. Tiffany is embarking on the
project in partnership with renowned architectural firm, The Office
for Metropolitan Architecture (OMA). Led by Partner Shohei
Shigematsu, OMA New York is engaged on specific aspects of the
transformation–including a reimagined upper addition.
“Tiffany’s Fifth Avenue flagship is more
than a retail space; it is a destination with a public dimension.
The new addition is informed by programmatic needs of the evolving
brand—a gathering place that acts as a contemporary counterpart to
the iconic ground level space and its activities. The floating
volume over a terrace provides a clear visual cue to a vertical
journey of diverse experiences throughout the building,” said
OMA Partner Shohei Shigematsu
The ambition for the design of the new upper volume is to create
a vertical continuity with the existing structure, while also
setting it apart as a bold and innovative addition to the building.
The corniced parapet of the original building will be mirrored by a
slumped glass façade above. The eye is drawn upward creating a
gentle transition between the two structures. This ribbon-like
design detail brings a sensuality to the building, instilling a
softness among the curtain walls of the building’s neighbors. The
recessed glass exhibition and event space will echo the feeling of
the main floor with its column free, double height ceilings. The
expansive glass facade brings an openness to both sides of the
building and opens up to an outdoor terrace that will offer guests
a view from the world’s most famous intersection for luxury retail,
and up Fifth Avenue to Central Park.
The expansive Tiffany flagship was a symbol of modern
architecture when it was built in 1940. The grandeur and essence of
that majestic space will remain and continue to awe guests as they
enter the renovated store in 2022. An evolved luxury retail
experience will draw consumers inside once again and inspire them
to journey from the main floor up through the entirety of the
building.
In the interim, the Tiffany Flagship Next Door located at the
adjacent 6 East 57th Street will continue to serve as Tiffany &
Co.’s home, showcasing the entire breadth of the Brand’s
extraordinary collections, until the original flagship’s completion
in spring 2022.
About Tiffany
In 1837, Charles Lewis Tiffany founded his company in New York
City where his store was soon acclaimed as the palace of jewels for
its exceptional gemstones. Since then, TIFFANY & CO. has become
synonymous with elegance, innovative design, fine craftsmanship and
creative excellence. During the 20th century its fame thrived
worldwide with store network expansion and continuous cultural
relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s
and the film starring Audrey Hepburn.
Today, with a workforce of more than 14,000 employees, TIFFANY
& CO. and its subsidiaries design, manufacture and market
jewelry, watches and luxury accessories – including nearly 5,000
skilled artisans who cut diamonds and craft jewelry in the
Company’s workshops, realizing its commitment to superlative
quality. TIFFANY & CO. has a longstanding commitment to
conducting its business responsibly, sustaining the natural
environment, prioritizing diversity and inclusion, and positively
impacting the communities in which we operate.
The Company operates more than 300 TIFFANY & CO. retail
stores worldwide as part of its omni-channel approach. To learn
more about TIFFANY & CO. as well as its commitment to
sustainability, please visit tiffany.com.
FOR FURTHER INQUIRIES, PLEASE VISIT
PRESS.TIFFANY.COM TIFFANY, T&CO., AND TIFFANY & CO., ARE
TRADEMARKS OF TIFFANY AND COMPANY AND ITS AFFILIATES. ©2020 TIFFANY
AND COMPANY
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