Rite Aid Unveils Rite Aid Rewards – A New Loyalty Program That Reaches More Customers and Provides Additional Ways to Save on Products to Support Their Whole Health
February 28 2022 - 9:31AM
Business Wire
Customers earn points based on purchases,
prescription pickups and personalized digital challenges that are
tracked and converted to Rite Aid Rewards BonusCash
Shopping and fulfilling prescriptions at Rite Aid (NYSE:RAD) has
become more rewarding. Today the pharmacy company announced the
launch of Rite Aid Rewards, a new customer loyalty program that
makes it easier for more customers to engage and save.
Rite Aid Rewards allows members to earn points through everyday
purchases, prescription pickups, personalized challenges and
special members-only promotions. A digital first program, customers
will track and convert points into Rite Aid Rewards BonusCash
through a member’s digital account on riteaid.com or the Rite Aid
app. For every $1 spent, members earn 10 points, subject to certain
limitations. With as few as 1,000 points, members can convert their
points into $2 Rite Aid Rewards BonusCash for redemption at
checkout. Members can also let their points accumulate and convert
later for more BonusCash.
“The Rite Aid Rewards program reflects our customers’ desire for
a simpler program with more ways to earn and save,” said Erik
Keptner, Rite Aid’s chief marketing and merchandising officer. “We
moved from a tiered program to a points-based program that allows
more customers to earn rewards. And as a digital first program,
customer preferences will guide personalized offers and challenges,
providing them with engaging experiences online or in the app.”
The Rite Aid Rewards program offers customers more ways to save
than ever before:
- Earn points for eligible purchases of in-store and online
products as well as prescription pickup; points are redeemable for
Rite Aid Rewards BonusCash
- Members-only pricing and promotions, including instant
BonusCash deals, and personalized offers
- Opportunities to earn more points through shopping challenges
designed for each customer’s specific product preferences. Starting
March 1st, program members can earn up to 15,000 points in
personalized challenges on products they already buy.
“What makes Rite Aid Rewards unique is the addition of
personalized challenges that offer opportunities to earn even more
points when they achieve purchase thresholds on products they
love,” Keptner added.
Rite Aid Rewards, which replaces wellness+ Rewards, continues
some of the former loyalty program’s most popular features
including:
- Members-only pricing and instant BonusCash promotions for
eligible products
- Rite Aid Rewards 65+ (formerly wellness65+), remains a special
perk for participating seniors. They now earn 5X points on the
first Wednesday of every month.
Current wellness+ customers will be automatically enrolled in
Rite Aid Rewards. Current points balances were zeroed out with the
termination of the wellness+ program on February 26, 2022. Any
BonusCash in a customer’s account will remain in their Rite Aid
Rewards account with the issued expiration intact. Additionally,
current wellness65+ members are automatically enrolled as Rite Aid
Rewards 65+ member.
Rite Aid Reward points cannot be earned or used at Bartell Drugs
pharmacies at this time. Other restrictions may apply. More
information about Rite Aid Rewards can be found at
Riteaid.com/rewards.
About Rite Aid
As the trusted, everyday care connector, Rite Aid drives lower
health care costs through better coordination, stronger engagement,
and personalized services that help you achieve whole health for
life. We provide an array of whole being health products and
services for the entire family through over 2,450 retail pharmacy
locations across 17 states. Through Elixir, we provide pharmacy
benefits and services to millions of members nationwide. For more
information, www.riteaid.com
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Media:
Terri Hickey 773-655-3035 Press@RiteAid.com
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