STAMFORD, Conn., July 20, 2016 /PRNewswire/ -- As part of its
ongoing mission to help improve people's lives through meaningful
innovation, Philips Sonicare, the most-loved electric1
toothbrush brand by Americans and their dentists, has launched its
first-ever connected power toothbrush for adults. Built on a
superior platform of sonic technology, Philips Sonicare FlexCare
Platinum Connected reveals brushing concerns such as missed spots,
excessive pressure and scrubbing, and provides real-time feedback
to improve technique. By providing a clear view of habits, Philips
Sonicare FlexCare Platinum Connected takes the guesswork out of
brushing and delivers a customized, better oral care routine.
"At Philips, we look for ways to innovate and provide smart
solutions for healthy living," said Alexander Harris, Senior Marketing Director,
Philips Oral Healthcare. "Working closely with dental
professionals, we developed Philips Sonicare FlexCare Platinum
Connected to offer people a view into their oral health routine
that will ultimately help them achieve optimal cleaning results
between dental visits."
The new power toothbrush features unique Smart Sensor
technology that tracks location, scrubbing
and pressure and syncs that data via Bluetooth®
technology with the free Philips Sonicare app. This creates a
personalized 3D Mouth Map that identifies missed spots and
guides proper brushing technique via real-time feedback to
effectively reach more surfaces during each brushing session. The
Touch Up feature prompts users to return to missed spots at
the end of the two-minute brushing cycle for a precise clean every
time, and the brush head performance monitor provides
personalized feedback on when to change the brush head for optimal
efficacy. The app monitors areas of the mouth without the use of a
camera, allowing full freedom of movement in the bathroom while
maintaining data collection.
Users can also share data with their dental professional who can
provide personalized advice via the Focus Areas feature.
This helps set daily goals and track progress to comply with dental
professional advice. With personalized coaching, tips and alerts
from the app, brushing technique will improve over time.
"I see this as a homerun for the patient and dental professional
alike," said Dr. Richard Nagelberg,
Philips key opinion leader and general dentist who has been
practicing for more than 30 years. "With the highly intuitive
patient-facing components, this product will help meet our end
goal: better oral health."
95% of consumers surveyed agreed FlexCare Platinum Connected is
the most effective product they have used for building healthier
brushing
Philips Sonciare FlexCare Platinum Connected also features:
- Three brushing modes at three levels of intensity
- AdaptiveClean Brush Head gently tracks along the gumline
for up to 10x better plaque removal than a manual
toothbrush2
Philips Sonicare FlexCare Platinum Connected and the Philips
Sonicare app (free in the Apple App store and Google Play) is
available beginning July 2016 at
major retailers for $199. The product
will also be available with a specialized UV sanitizer to clean
brush heads for $219.
Visit philips.com/sonicareconnected for more
details.
Bluetooth®:
The Bluetooth® word
mark and logos are registered trademarks owned by Bluetooth SIG,
Inc. and any use of such marks my Philips is under license. Other
trademarks and trade names are those of their respective
owners.
About Royal
Philips
Royal Philips
(NYSE: PHG, AEX: PHIA) is a leading health technology company
focused on improving people's health and enabling better
outcomes across the health continuum from healthy living and
prevention, to diagnosis, treatment and home care. Philips
leverages advanced technology and deep clinical and
consumer insights to deliver integrated solutions. The
company is a leader in diagnostic imaging, image-guided
therapy, patient monitoring and health informatics, as
well as in consumer health and home care.
Philips' wholly owned subsidiary Philips Lighting is
the global leader in lighting products, systems and
services. Headquartered in the
Netherlands, Philips posted 2015 sales of EUR 24.2 billion and employs approximately
104,000 employees with sales and services in more than 100
countries. News about Philips can be found at
www.philips.com/newscenter.
1 Rechargeable
2 Philips Study MAH-14-0173. Data on file, 2014
Photo - http://photos.prnewswire.com/prnh/20160719/391191
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/philips-sonicare-reveals-connected-power-toothbrush-designed-to-revolutionize-daily-brushing-habits-300301369.html
SOURCE Royal Philips