This week, P&G Beauty convened a virtual meeting with
leading global NGOs to discuss the role of the beauty industry in
accelerating progress towards a more sustainable, inclusive and
resilient future.
Until now, the industry has responded to consumer concerns over
safety, quality, origin and sustainability with an array of claims
– such as natural, organic or clean – many of which lack clear
definitions and standards and are sometimes at odds with one
another. The group made up of experts from various NGOs and Alex
Keith, CEO, P&G Beauty, recognized that it is more vital than
ever to look at these challenges as interconnected rather than
individually. For the industry to become future-fit and to build
business resilience, the group concluded that it must address
systemic challenges through collective action, leveraging the best
of science and protecting nature by purposefully bringing the two
together.
P&G Beauty is addressing this through its P&G
Responsible Beauty platform, a systems-thinking approach rooted in
the connections and interdependence of five guiding principles:
Quality & Performance; Safety; Sustainability; Transparency,
and Equality & Inclusion. As part of the event, P&G Beauty
shared the P&G Responsible Beauty 2030 goals (link). One of the
goals of P&G Responsible Beauty is openly sharing technologies,
programs or processes that can help the beauty industry have a
bigger, positive impact on the world. As a tangible first action to
bring this goal to life the Company is making publicly available a
comprehensive guide for the safe use of botanicals in beauty
products (link). The guide, incorporating learnings from over a
decade of published research, provides formulators from small to
large size beauty brands, with a robust safety approach to assess
botanical ingredients and ensure their safe use in products.
The event, co-hosted by Women’s Wear Daily, was attended by
media representatives from around the world, and featured P&G
Beauty CEO Alex Keith and the P&G Responsible Beauty Advisory
Council, an advisory group created more than a year ago to ensure
P&G Beauty priorities are well informed by the most innovative,
leading-edge thinking and experience. The Council is made up of
representatives from Royal Botanic Gardens, Kew (a world leading
authority on plant science); World Wildlife Fund (WWF); Rainforest
Alliance; Skin Health Alliance; and the Roundtable on Sustainable
Biomaterials.
“Making meaningful progress via responsible growth – growth
rooted in systems thinking - requires partnership and
collaboration,” said Alex Keith, CEO of P&G Beauty, “The
P&G Responsible Beauty Advisory Council helps to ensure we are
bringing external insights and experience into our decision-making,
and applying systems thinking to our plans to ensure we consider
the interdependencies of one choice on other critical areas.”
The panel discussion during the event covered a range of topics
underscoring the extent to which human health and economic
prosperity depend on a healthy, natural world, as well as how
systems thinking can help the beauty industry navigate and
understand today’s disruptions and provide solutions to build back
better in a post-COVID world via a focus on responsible growth.
“Building business resilience in a way that supports a
sustainable world, improves quality of life, respects human rights
and protects the environment is possible,” said P&G Beauty’s
Keith. "For beauty, this means going beyond environmental practices
to address the interdependence of all aspects of product
development and corporate behavior — all activities that affect the
beauty consumer and the world in which we live.”
# # #
About the P&G Responsible Beauty Advisory Council
Members:
Rainforest Alliance //
Rainforest-alliance.org The Rainforest Alliance works at the
intersection of business, agriculture and forests to make
“responsible business” the new normal, protecting forests and
improving the lives of farmers and forest communities.
Roundtable on Sustainable Biomaterial //
Rsb.org The Roundtable on Sustainable Biomaterials (RSB)
guides the responsible development and production of biomass,
biofuels, and biomaterials through sustainability solutions,
certification, and collaborative partnerships.
World Wildlife Fund //
worldwildlife.org For almost 60 years, the WWF has been
protecting the future of nature. One of the world’s leading
conservation organizations, WWF develops solutions to help
communities and wildlife thrive.
Royal Botanic Gardens, Kew //
kew.org The global resource for plant and fungal research,
the Royal Botanic Gardens, Kew uses their unparalleled expertise,
botanical collections, and global partnerships to tackle the
critical challenges facing humanity.
Skin Health Alliance //
skinhealthalliance.org The Skin Health Alliance collaborates
with dermatologists, researchers and skin scientists to provide
independent, scientifically based verification of the safety of
beauty products, clinics, treatments, and services.
About P&G:
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
For more information:
https://us.pg.com/responsible-beauty/
https://rlsd.co/p/UXqldw
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200610005452/en/
For further information or to arrange an interview, please
contact:
Andres Franco Associate Director, Sustainability &
Communications, Global Beauty and Hair Care Franco.a@pg.com
Katie Michel katie.michel@ketchum.com
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Mar 2024 to Apr 2024
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Apr 2023 to Apr 2024