SAN FRANCISCO, Jan. 20, 2017 /PRNewswire/ -- Ticketfly, the
technology company delivering the world's most powerful platform
for connecting fans with live events, and a subsidiary of Pandora
(NYSE: P), today announced a partnership with Lyte, the developer
of the leading fan-to-fan ticket exchange, to allow fans to safely
resell and purchase tickets for sold out shows. The first Ticketfly
clients to offer the exchange include The Bomb Factory and Trees in
Dallas; Marathon Music Works in
Nashville; Bimbo's 365 Club in
San Francisco; and Whitewater
Music Amphitheatre outside of Austin. Together, Ticketfly and Lyte aim to
solve two longstanding problems with live events: fans purchase
tickets to events they can no longer attend and want to return
their tickets; and conversely, fans want tickets to sold out shows
and can't get them.
"For many years I have mulled over how to best tackle the safe
and secure resale of tickets for our clients and ticket buyers,"
said Andrew Dreskin, Ticketfly's CEO
and co-founder. "One that keeps the tickets in the hands of true
fans, keeps control of the experience in the hands of our clients,
ensures that the house is full for the artists, and renders
obsolete scalpers who leach off the primary ecosystem. Lyte is that
answer. We are delighted to be in business with these guys."
By verifying transferred tickets and keeping them within the fan
community, Ticketfly and Lyte are helping venues and promoters
provide a consistent, secure, and on-brand experience to all fans,
whether those fans bought tickets at the onsale or after the show
sold out. Not only will venues and promoters spend less time
managing fraudulent tickets and disappointed fans, they will also
have fewer empty seats and enjoy increased revenue from the
resulting spend on concessions and merchandise. Venues and
promoters will also get accurate data on who actually attended the
show, and a better understanding of the true pricing and demand for
their events. The Lyte-Ticketfly solution requires no additional
work for Ticketfly clients. Turn it on and Lyte and Ticketfly take
care of the rest.
Thomas Cussins, Talent Buyer at
Ticketfly partner venue The Catalyst in northern California says, "Lyte's platform keeps
tickets in the hands of my real fans and out of the hands of
scalpers. Lyte has kept down secondary market ticket prices and
helped me reduce fraud. I couldn't be more pleased with the service
and functionality!"
When Lyte is enabled, no-show rates have dropped by as much as
65%, which means artists will be more likely to play to a full
house and enjoy increased spending at the merch booth. In addition,
artists will cultivate deeper relationships with more fans, who are
then more likely to go out and stream their music, buy their
albums, and purchase tickets to future shows.
Ant Taylor, founder and CEO of Lyte, says: "Lyte takes control
of the fan experience away from anonymous third parties and puts it
back in the hands of venues and promoters. Lyte provides the most
transparent, secure, and seamless solution for exchanging tickets.
That is what fans deserve and eventually, what they'll demand. In
Ticketfly, we have a partner who catalyzes our mission. We are
proud to apply our technology in the service of their incredible
client base."
Lyte provides all fans a safe, hassle-free way to exchange
tickets for sold out shows, and gives venues and promoters a
best-in-class solution to the pain points resulting from the
traditional secondary market. Ticket exchanges powered by Lyte are
yet another step toward realizing Ticketfly's vision for live
events: fans never miss a show, and the house is always packed.
For media/investor inquiries, please
contact:
Rachel Durfee,
Director of Communications, Ticketfly
press@ticketfly.com
ABOUT TICKETFLY
Ticketfly, a subsidiary of Pandora, is
the technology company delivering the world's most powerful
platform for connecting fans with live events. Its powerful
ticketing, digital marketing, and analytics software helps
promoters sell more tickets, streamline operations, and increase
revenue, while its consumer tools make it easy for fans to find and
purchase tickets to great events across North America. Since 2008, 1,700 leading
venues and promoters have partnered with Ticketfly, including
Merriweather Post Pavilion, Bowery Ballroom, the Brooklyn Bowl,
Central Park SummerStage, Pitchfork Music Festival, and The
Troubadour. Ticketfly is led by Andrew
Dreskin, co-founder of TicketWeb, the first company to ever
sell tickets online. Ticketfly process more than half a billion
dollars in ticket sales annually, and has twice been named one of
Fast Company's "Most Innovative Companies in Music."
ABOUT PANDORA
Pandora is the world's most powerful
music discovery platform - a place where artists find their fans
and listeners find music they love. We are driven by a single
purpose: unleashing the infinite power of music by connecting
artists and fans, whether through earbuds, car speakers, live on
stage or anywhere fans want to experience it. Our team of highly
trained musicologists analyze hundreds of attributes for each
recording which powers our proprietary Music Genome Project®,
delivering billions of hours of personalized music tailored to the
tastes of each music listener, full of discovery, making artist/fan
connections at unprecedented scale. Founded by musicians, Pandora
empowers artists with valuable data and tools to help grow their
careers and connect with their fans.
ABOUT LYTE
Lyte provides the most transparent, secure,
and seamless solution for exchanging tickets to sold out events.
The platform applies powerful pricing software to maximize
attendance, reduce no-shows and delight fans, and give live event
owners complete control of the fan ticketing experience. Since
inception, Lyte has powered over 400 exchanges for A-list sports
and entertainment brands, including BottleRock Music Festival,
Newport Folk Festival, University of
Arkansas Athletics, Mumford and Sons and many more. Founded
by ad technology veterans, Lyte empowers live event owners with the
data and tools they need to bring the secondary market into
control.
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SOURCE Ticketfly