ATLANTA, March 6, 2018 /PRNewswire/ -- Navistar today
showcased its future vision for the ReNEWed®
remanufactured components business, unveiling a new brand identity
representing its mission to deliver higher value through better
uptime, and announcing plans to expand its product line-up in 2018.
Navistar is also expanding the portfolio of its
Fleetrite® private label parts business.
Combined, ReNEWed and Fleetrite offer more than 100 product
lines giving customers alternatives when it comes to repairs and
maintenance, lifecycle value, and total cost of ownership.
"When it comes to delivering uptime for heavy-duty truck and bus
customers, both ReNEWed and Fleetrite are among the most trusted
parts brands in the marketplace," said Josef Kory, senior vice
president, Parts, Navistar. "Our parts business has delivered
double digit growth over the past five years, and much of that
success is due in large part to our commitment of providing
customers the right products to support our dealers' and customers'
needs."
New Brand Mission, New Product Lines for ReNEWed
The
ReNEWed brand is built on two key principles. First, ReNEWed
leverages Navistar's OEM expertise. Navistar uses deep customer
knowledge from its truck customer relationships to help ensure the
ReNEWed brand delivers against key customer needs.
Furthermore, the deep technical expertise of Navistar engineers and
field service professionals gained from designing, manufacturing
and supporting customer vehicles, including Navistar proprietary
powertrains, brings a unique ability to go beyond simply
remanufacturing. Instead, ReNEWed products are many
times re-engineered, incorporating many mid-cycle design
modifications and enhancements that were previously introduced in
the new product line-up.
Second, the brand is anchored in industry-leading customer
support infrastructure. International Truck has more than 700
dealer locations across North
America, giving it the unique ability to stand behind the
brand with unparalleled parts inventory and technical service
support. When also considering breakthrough technology
innovations like OnCommand® Connection, the connected
vehicle solution from Navistar featuring everything from remote
diagnostics platforms to over-the-air authorized engine calibration
reflashing, the level of customer support for these components is
unrivaled.
"When you combine Navistar technical knowledge with
industry-leading customer support solutions, the strategy behind
the ReNEWed brand is crystal clear," Kory said. "ReNEWed offers
customers the ability to re-engineer their uptime, delivering
higher value than other remanufactured brands."
The new brand mark for ReNEWed is a more modern interpretation
of the previous logo. Featuring hues of blue and gray, the
design is symbolic of the integration of a re-engineered powertrain
and a vehicle chassis. The company's new ReNEWed brand mark will
appear on components and in marketing materials starting this
spring.
Navistar also announced that the brand will now offer several
new product lines in 2018 starting with the 2015 N13 engine and the
2010-2016 I6 engine as well as expanding the product line portfolio
of remanufactured electronic components such as engine control
modules, instrument clusters and body controllers.
Fleetrite Expanding Portfolio
Navistar announced that
Fleetrite has launched a comprehensive all-makes radiator and surge
tank program. This, in addition to the All-Makes Collision Parts
Program launched in early 2017, provides product coverage for 24
makes and models covering 80% of the vehicles on the road.
Fleetrite will continue to expand its all-makes collision portfolio
with bumpers, hoods, grilles and headlights as part of a commitment
to helping customers lower their operating expenses.
Earlier this year, together with an International Truck dealer,
the company also launched its second Fleetrite specific parts store
in Clearwater, Florida. The store
allows Navistar to better service existing customers and expand its
reach to new customers.
"To supplement our dealer locations, we want to continue to
expand our regional and national footprint to ensure we are doing
everything possible to meet our customers' needs with increased
availability and faster delivery of quality products," said
Kory.
To learn more about ReNEWed and Fleetrite parts, visit your
local International dealer.
About Navistar
Navistar International Corporation
(NYSE: NAV) is a holding company whose subsidiaries and affiliates
produce International® brand commercial and
military trucks, proprietary diesel engines, and IC
Bus® brand school and commercial buses. An
affiliate also provides truck and diesel engine service parts.
Another affiliate offers financing services. Additional information
is available at www.Navistar.com.
* All marks are trademarks of their respective
owners.
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SOURCE Navistar International Corporation