Trump Plans to Ban Most Vaping Flavors
September 11 2019 - 3:34PM
Dow Jones News
By Jennifer Maloney and Alex Leary
President Trump said the U.S. plans to pull most vaping products
from the market, citing growing concerns about health hazards and
rising use by teenagers of the trendy alternative to traditional
cigarettes.
The proposal would ban popular fruity flavors, as well as
menthol and mint e-cigarettes from stores and online sellers,
leaving just tobacco-flavored products. It is a major crackdown on
a fast-growing market that reached $7 billion in sales last year
and has attracted tobacco giants like Marlboro maker Altria Group
Inc. and hundreds of smaller players.
Public-health officials have encouraged adult smokers to switch
to less risky products such as e-cigarettes, which deliver nicotine
in a cloud of vapor. Tobacco companies have invested in the
technology to offset declining sales as smokers switched to new
entrants like Juul Labs Inc. But the sleek devices also proved
popular with teens and young people who had never smoked.
"We have a problem in our country. It's a new problem," Mr.
Trump told reporters in the Oval Office as he met with top health
officials. "It's called vaping, especially vaping as it pertains to
innocent children."
The move comes as officials are investigating more than 450
potential cases of pulmonary illness related to vaping products,
many of them containing marijuana. Six deaths in the U.S. have been
associated with the illness. The latest death, reported Tuesday,
was a Kansas resident over the age of 50, the state's health
department said.
First lady Melania Trump, who was in the room with the president
and the health officials, has urged more regulation of vaping
products, and Mr. Trump cited her concerns about the welfare of
their child, Baron.
Public-health officials say sweet and fruity flavors are
appealing to young people and have contributed to a surge in teen
vaping. Mint and mango flavored e-cigarettes account for more than
60% of sales for Juul, the U.S. market leader, according to people
familiar with the matter. Other vaping companies advertise flavors
such as Watermelon Twist and BlueRazz.
While the specific cause of recent lung illnesses is still
unclear, doctors say some sort of chemical exposure related to
vaping or e-cigarette use may be causing inflammation or injury in
the lungs. Preliminary evidence indicates that the majority of the
cases relate not to standard e-cigarettes, but to those using
ingredients like THC, or tetrahydrocannabinol, the psychoactive
ingredient in marijuana. Health authorities have warned people not
to tamper with the devices or buy products off the street.
Outside the White House, Alex Azar, the secretary for Health and
Human Services, said the administration's ban on mint and menthol
flavored e-cigarettes was prompted by 2019 government survey data
showing an alarming jump in teen use of e-cigarettes, including
those flavors. The officials didn't release the 2019 data.
Mr. Azar said it would take the administration several weeks to
put out the final guidance on the new policy. Then, after a 30-day
period, all e-cigarettes, except for tobacco-flavored products,
would have to be removed from the market.
Manufacturers of tobacco-flavored e-cigarettes may continue to
sell their products but must apply by May 2020 for a Food and Drug
Administration review. Makers of all other e-cigarette flavors can
also apply for FDA authorization, but their products would be off
the market pending the review.
"The tremendous progress we've made in reducing youth tobacco
use in the U.S. is jeopardized by this onslaught of e-cigarette
use," said Acting FDA Commissioner Ned Sharpless.
Last year's national survey found that 21% of U.S. high-school
students and 5% of middle-school students were vaping. E-cigarette
use increased nearly 78% among high-school students between 2017
and 2018 and 48% among middle-school students, according to the
2018 government survey.
"We agree that urgent action is needed and look forward to
reviewing the guidance," an Altria spokesman said. "Reducing youth
use of e-vapor products is a top priority for Altria."
A spokesman for Juul had no immediate comment. Altria, which
previously sold flavored e-cigarettes, pulled its vaping products
from the market last year before investing $12.8 billion in
Juul.
The regulatory shift comes at a tricky time for Altria, which is
in negotiations to merge with Philip Morris International Inc.,
which sells Marlboro outside the U.S.
The No. 2 U.S. cigarette maker, British American Tobacco PLC,
whose Reynolds American division sells Vuse branded e-cigarettes,
said it doesn't sell flavors that mimic children's food or appeal
to youth. "We share President Trump's concern that some flavors,
such as those resembling 'kid friendly' food products, may play a
role in increasing youth appeal and that marketing activities
should not be directed to youth," a spokeswoman said.
Thomas M. Burton contributed to this article.
(END) Dow Jones Newswires
September 11, 2019 15:19 ET (19:19 GMT)
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