Manchester United Announces DXC as Digital Transformation and Shirt Sleeve Partner
July 06 2022 - 9:30AM
Business Wire
- DXC Also Becomes Presenting Partner of Manchester United
Foundation
Manchester United has today confirmed a multi-year global
partnership with leading IT services company, DXC Technology, which
will see the two organisations work together to enhance its digital
offering to fans.
DXC will use its expertise in digital transformation to improve
the way United engages with fans through its digital platforms,
including manutd.com and the Manchester United App by harnessing
the power of data and analytics technologies.
From the 2022/23 season, DXC will be visible on the club’s home,
away and third kits, creating worldwide brand exposure for the
global tech company.
DXC will also become the Presenting Partner of Manchester United
Foundation. The partnership will focus on how technology can have a
positive impact on people, the environment, and society, working
together to educate and inspire a new generation of STEM students,
through digital workshops, programmes and in-person seminars.
Manchester United’s CEO of Alliances and Partnerships, Victoria
Timpson, comments:
“We are proud to welcome DXC as our principal shirt sleeve and
digital transformation partner. We are two organisations with a
shared belief in the power of technology and its role in improving
the way in which we operate.
“DXC’s technological expertise will help put Manchester United
at the forefront of digital transformation, providing efficient
ways of working and new and exciting opportunities to interact with
fans. The possibilities are endless, and we are looking forward to
working with DXC on our future digital offering.”
DXC Technology’s Chief Operating Officer, Chris Drumgoole,
comments:
“Manchester United is a club with huge history and we are proud
to be part of its exciting new era for the club.
“Whether it’s running one of the most popular and successful
sports teams in the world, or transforming business for Fortune 500
organisations, Manchester United and DXC are experts in managing
world-class operations. We stand shoulder to shoulder in our belief
in the power of technology to win.”
About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 144-year heritage we have
won 66 trophies, enabling us to develop the world’s leading sports
brand and a global community of 1.1 billion fans and followers. Our
large, passionate community provides Manchester United with a
worldwide platform to generate significant revenue from multiple
sources, including sponsorship, merchandising, product licensing,
new media & mobile, broadcasting and match day.
About DXC Technology
DXC Technology (NYSE: DXC) helps global companies run their
mission critical systems and operations while modernizing IT,
optimizing data architectures, and ensuring security and
scalability across public, private and hybrid clouds. The world’s
largest companies and public sector organisations trust DXC to
deploy services across the Enterprise Technology Stack to drive new
levels of performance, competitiveness, and customer experience.
Learn more about how we deliver excellence for our customers and
colleagues at DXC.com.
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Enquiries: Kate Lowe Manchester United +44 (0) 7785 451
035 kate.lowe@manutd.co.uk
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