Macy’s Reinvents Loyalty with New Star Rewards
September 27 2017 - 7:37AM
Business Wire
Macy’s loyal customers enjoy the best
rewards
Macy’s (NYSE:M) today announced the reinvention of the
retailer’s loyalty program, Star Rewards. Using their Macy’s card
and beginning October 2, 2017, Macy’s customers can enjoy an even
more engaging shopping experience at Macy’s stores and at
macys.com.
Macy’s new Star Rewards makes it simple for customers to receive
benefits with every Macy’s purchase. Based on annual spend,
customers with a Macy’s credit card will be automatically enrolled
into one of three levels: Silver, Gold or Platinum. Rewards are
tiered by level, with Macy’s best customers receiving benefits that
include free shipping, additional savings and earned points on
every purchase. Additionally, cardholders are automatically
upgraded to the next tier when annual spend reaches the new level.
The program was developed with the customer in mind, based on a
careful analysis of evolving shopping behaviors and consumer
preferences.
“Macy’s customers have high expectations for their shopping
experience, and earning and keeping their loyalty is now more
important than ever. We listened to our customers – and with the
reinvention of Macy’s Star Rewards, we are delivering a loyalty
program that will strengthen our relationships and better engage,
reward and grow our best customers,” said Jeff Gennette, Macy’s,
Inc. chief executive officer. “Loyalty is a foundational element of
our North Star Strategy, and stronger relationships increase the
lifetime value of our customers. We are providing what matters most
to her – an enhanced experience both in store and online, edited
and elevated products, compelling value and an excellent loyalty
offering.”
Meet Macy’s Star Rewards:
- Platinum – Customers who spend $1,200
or more annually at Macy's with their Macy's credit card will
receive 25 percent off any day they choose with Star Pass coupons
and free shipping on any purchase with no minimum spend. Customers
will also earn five percent back in rewards on every purchase and,
once they spend $200, will be issued $10 in Star Money that can be
used immediately with no merchandise exclusions. Platinum
cardholders will also receive an exclusive platinum-colored Macy’s
credit card.
- Gold – Customers who spend between $500
to $1,199 annually at Macy's with their Macy's credit card will
receive 25 percent off any day they choose with Star Pass coupons
and free shipping on any purchase with no minimum spend.
- Silver – Customers who spend up to $499
annually at Macy's with their Macy's credit card will receive 25
percent off any day they choose with Star Pass coupons.
Complete program details are available at
www.macys.com/StarRewards.
Macy’s will continue to roll out enhancements to Star Rewards
throughout 2018, including more experiential benefits where members
can win access to unique experiences and rewards elements that only
Macy’s can offer.
Macy’s customers will be notified of the new Star Rewards
program beginning in late September through dedicated email and
in-home mailers in addition to advertising in store and online.
Additionally, cardholders will be able to check their status and
track their rewards on macys.com and via the Macy’s App.
In celebration of the new Star Rewards, Macy’s stores across the
country will host Macy’s cardholders for an exclusive shopping
event from 6 p.m. to 9 p.m. on Sunday, October 15, 2017.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. delivers
fashion and affordable luxury to customers at approximately 670
locations in 45 states, the District of Columbia, Puerto Rico and
Guam, as well as to customers in the U.S. and more than 100
international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and
home. Macy's is known for such epic events as Macy's 4th of July
Fireworks and the Macy’s Thanksgiving Day Parade, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores – including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California – are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $54 million each year, plus
180,000 hours of volunteer service, to help make a difference in
the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
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Macy’sMediaBlair Fasbender Rosenberg,
646-429-6032orInvestorsMonica Koehler,
513-579-7780
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