CINCINNATI, May 21, 2020 /PRNewswire/ -- Kroger Health,
the healthcare division of The Kroger Co. (NYSE: KR), today
announced a free telenutrition service to help Americans shop for,
prepare and enjoy healthy fresh and non-perishable foods during the
COVID-19 crisis. The free telenutrition service is the latest
offering from Kroger Health's Food as Medicine platform.
During the pandemic, customers' shopping styles, cooking
preferences and eating routines have shifted. According to a
customer trends report developed by 84.51°, Kroger's data science
and analytics business:
- 51% are cooking and baking more often than before the crisis,
while 45% are cooking the same amount. Just 4% are cooking less
often;
- 40% say they are eating more comfort and indulgent foods;
- 40% of customers say they have purchased more packaged foods
than they usually do; and
- 46% of customers say they are snacking more throughout the
day.
To help customers manage and navigate the new normal,
Kroger Health's telenutrition service offers:
- A complimentary virtual consultation with a registered
dietitian via a two-way video chat;
- Personalized support and plans for individuals and families —
whether cooking for the first time, experiencing tighter budgets or
navigating reduced access to fresh or favorite foods;
- Management of food-related health concerns, including weight
maintenance or loss, gastrointestinal conditions and eating
disorders, and nutrition plans associated with fertility, oncology
and more.
"The COVID-19 pandemic has changed shopping, cooking and eating
routines for households across America," said Jim Kirby, Kroger Health's senior director.
"Many families and individuals are for the first time exclusively
relying on cooking for meals, some with limited budgets and
nutrition knowledge. Through Kroger Health's telenutrition service,
our dietitians are providing free personalized nutrition advice to
help our customers shop for and prepare delicious and affordable
nutritious meals."
The telenutrition service will remain free1 for all
customers through the pandemic, including Medicare and Medicaid
patients. Customers can schedule unlimited visits with the code
"COVID." To learn more about the telenutrition service or to sign
up, visit http://www.krogerhealth.com/telenutrition.
About Kroger Health:
Kroger Health, the healthcare arm
of The Kroger Co., is one of America's leading retail healthcare
organizations, with over 2,000 pharmacies and 200 clinics in 35
states serving more than 14 million customers. Our team of 22,000
healthcare practitioners - from pharmacists and nurse
practitioners, to dietitians and technicians – are committed to
helping people live healthier lives. We believe in practicing at
the top of our licenses and enabling "food as medicine" to help
prevent disease before it starts. Learn more at
www.krogerhealth.com.
About 84.51°
84.51° brings together customer data,
predictive analytics, and marketing strategy to drive sales growth
and customer loyalty for Kroger and more than 300
consumer-packaged-goods companies in the U.S. Our programs achieve
business objectives by driving awareness, trial, sales uplift,
earned media impressions and, ultimately, customer loyalty. Using a
sophisticated, proprietary suite of tools and technology, we turn
customer data into knowledge, resulting in a more enlightened, more
personal, dynamic approach to putting the customer at the center of
every business decision.
About The Kroger Co.:
At The Kroger Co.
(NYSE: KR), we are Fresh for Everyone™ and dedicated to our
Purpose: To Feed the Human Spirit®. We are, across our family
of companies, nearly half a million associates who serve over 11
million customers daily through a seamless shopping experience
under a variety of banner names. We are committed to creating
#ZeroHungerZeroWaste communities by 2025. To learn more about us,
visit our newsroom and investor relations site.
1 The free telenutrition service is not
conditioned on the purchase of items or future services.
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SOURCE The Kroger Co.