SÃO PAULO, Oct. 8,
2018 /PRNewswire/ -- Kimberly-Clark continues to break
stigmas and barriers for its consumers through innovative campaigns
like 'Let's Move On' – a recent Gold Effie Award-winning campaign
led by Intimus® and KOTEX® in Latin America designed to challenge society's
negative perceptions of periods.
"Women achieve great things every day whether they have their
period or not. Periods, nor the perception of them, should not get
in womens' way of progress," said Juanita
Pelaez Zambrano, the developer of the 'Let's Move On'
campaign for Kimberly-Clark in Latin
America. "This was more than a campaign, it was a movement
to help break stigmas. To be recognized with an Effie is humbling
and inspiring and fuels our commitment to keep pushing society's
boundaries and perceptions of women and periods."
As leading feminine care brands that champion womens' progress,
the Intimus and KOTEX brands continue to take steps to innovate our
products to meet the needs of modern women while breaking period
taboos. This year, Intimus and KOTEX introduced #SheCan – an
evolution of the campaign to continue to push for progress.
"Periods are part of being a woman. They do not define who we
are or prevent us from achieving what we want in life," said Samia
Chehab, Kimberly-Clark General Manager of Adult and Feminine Care
in Latin America. "As a market
leader, KOTEX has an obligation to shine a light on those
stereotypes that shouldn't be alive anymore in today's society.
It's our role to make it easier for future generations of
women."
About Intimus® and KOTEX®
Kimberly-Clark created the feminine care category with the launch
of the Kotex brand 100 years ago. Now, the Intimus and Kotex brands
offer a full line of feminine care pads, liners and tampons, and
continue to push category boundaries. Our history has been marked
by our efforts to encourage a conversation around periods and
remove the barriers society may attempt to place on women because
they menstruate. By providing outstanding protection and unique
design, the brand brings women a better feminine care experience
overall.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an
indispensable part of life for people in more than 175 countries.
Fueled by ingenuity, creativity, and an understanding of people's
most essential needs, we create products that help individuals
experience more of what's important to them. Our portfolio of
brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle,
Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve,
Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share position
in 80 countries. We use sustainable practices that support a
healthy planet, build stronger communities, and ensure our business
thrives for decades to come. To keep up with the latest news and to
learn more about the company's 146-year history of innovation,
visit kimberly-clark.com or follow us on Facebook or Twitter.
About Effie Worldwide
Effie Worldwide is a 501 (c)(3) nonprofit organization that
champions the practice and practitioners of marketing
effectiveness. Effie Worldwide spotlights marketing ideas that
work and encourages thoughtful dialogue around the drivers of
marketing effectiveness. The Effie network works with some of the
top research and media organizations worldwide to bring its
audience relevant insights into effective marketing strategy. Since
1968, the Effie Awards have become known by advertisers and
agencies globally as the pre‐eminent award in the industry, and
recognize any and all forms of marketing communication that
contribute to a brand's success. Today, Effie celebrates
effectiveness worldwide with over 50 global, regional and national
programs across Asia-Pacific, Europe, Latin America, Middle
East/North Africa and North America. Effie initiatives include
the Effie Index, ranking the most effective companies and brands
globally and the Effie Case Database. For more details, visit
effie.org. Follow @effieawards on Twitter for updates on Effie
information, programs and news.
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SOURCE Kimberly-Clark