DALLAS, April 12, 2016 /PRNewswire/ -- Today, "Aunt
Flo" kicked off a yearlong partnership between HelloFlo and
Kimberly-Clark's U by Kotex and Poise brands. The video
short, which captures a day in the life of a fictional Aunt Flo, is
one part of a multi-faceted marketing effort including feminine
care boxes and digital content. HelloFlo creates one-of-a-kind care
packages and award-winning content to help women and girls through
transitional times of their lives. The HelloFlo partnership is a
first for both the U by Kotex and Poise brands.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7780051-kimberly-clark-kotex-poise-helloflo/
"By teaming up with HelloFlo, not only are we helping more women
receive customized feminine care solutions that are just right for
them, we're also connecting, entertaining and engaging a wider
audience of women with real, relatable content created in concert
with a partner who understands them as well as we do," said
Melissa Dennis, U by Kotex senior
brand manager, Kimberly-Clark.
Jay Gottleib, President of Adult
& Feminine Care, Kimberly-Clark, added, "For nearly 100 years,
the U by Kotex and Poise brands have remained committed to
continually advancing innovation in, as well as the way people
think about, talk about and experience the feminine care and light
bladder leakage (LBL) categories. We're happy to be working with a
partner like HelloFlo that shares our commitment."
HelloFlo is a community devoted to promoting health and
empowerment for women and girls, and normalizing the conversation
around women's bodies so they can live healthier lives. "First
Timer," "Menstrual Maven" and "Mom to Be" kits available on
www.HelloFlo.com all contain U by Kotex products; "Mom to Be" kits
include Poise products too. Select kits also include beauty and
maternity products, travel kits, accessories, as well as products
from Kimberly-Clark's Kleenex and Cottonelle brands.
On March 30, 2016, SheKnows Media,
a leading women's media company with 81 million-plus unique
visitors per month (comScore) and 275 million social media fans and
followers, announced that it will acquire HelloFlo in April 2016, and that the brand would become its
flagship women's health platform.
"I created HelloFlo with a simple mission: to normalize the
conversation around women's health," said Naama Bloom, HelloFlo Founder and CEO and
SheKnows Media's Senior Vice President of Integrated Marketing. "We
are thrilled to partner with the U by Kotex and Poise brands as we
continue to offer unique, inspirational and entertaining solutions
and content for women, at every age and every stage."
Visit www.UbyKotex.com and www.Poise.com to learn more about U
by Kotex and Poise brand products and programs. Visit www.Poise.com
to request a free sample.
About U by Kotex
Kimberly-Clark created the feminine
care category with the launch of Kotex brand almost 100 years ago.
Now, U by Kotex, a full line of feminine care pads,
pantiliners and tampons, continues to push category boundaries. By
providing outstanding protection and unique design, the brand
brings women a better feminine care experience overall.
About Poise
Launched in 1992 by Kimberly-Clark
Corporation, Poise brand is the market leader in Light Bladder
Leakage protection products for women. Poise offers pads and
liners, which come in three different forms (liners, ultra thins
and pads) and Poise Impressa Bladder Supports, the first,
over-the-counter internal product designed to help stop leaks
before they happen. For more information and to request a free
consumer sample kit, visit www.Poise.com.
About HelloFlo
HelloFlo is an e-commerce company
focused on providing products, content and services for women and
girls through every life stage. Originally launched as a
subscriptions service, the company has broadened its scope to
provide one-of-a-kind care packages that support women and girls
through transitional moments. HelloFlo additionally provides unique
content that will help educate, inspire and entertain.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its well-known global brands are an
indispensable part of life for people in more than 175 countries.
Every day, nearly a quarter of the world's population trust K-C's
brands and the solutions they provide to enhance their health,
hygiene and well-being. With brands such as Kleenex, Scott,
Huggies, Pull-Ups, U by Kotex and Depend, Kimberly-Clark
holds the No. 1 or No. 2 share position in more than 80 countries.
To keep up with the latest K-C news and to learn more about the
company's 143-year history of innovation,
visit www.Kimberly-Clark.com or follow us
on Facebook or Twitter.
[KMB-B]
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SOURCE Kimberly-Clark