PLANO, Texas, Aug. 31, 2017 /PRNewswire/ -- College
football is back! And so is Larry
Culpepper. But this year…he's not alone.
The craving for Dr Pepper is at an all-time high, so fearless
vendor, Larry Culpepper, has
assembled a vendor dream-team to join him on his mission to deliver
Dr Pepper at stadiums, homegates and tailgates throughout the
2017-2018 college football season.
Members of Larry's team will be unveiled throughout the
multi-platform brand campaign, including a band member, a
cheerleader, a mascot, and some high-profile recruits, the first
being football legend Doug Flutie,
who makes his debut in the first of seven new college
football-themed TV spots for the season, titled, "Larry
Nation."
"We're excited to have Larry
Culpepper back for the 2017-2018 college football season,"
said Derek Dabrowski, vice president
of brand marketing and content for Dr Pepper. "This campaign
continues to build momentum and this season, Larry now has a team
of vendors to help him deliver on Dr Pepper fan cravings at college
football gatherings everywhere."
"I've always seen myself as more of a coach than a player. I'm a
natural born leader…really the perfect mentor for a vendor," said
Culpepper. "I hand-selected my team from people who've spent their
life around the game. We're gonna be everywhere: stadiums,
tailgates, cheap seats, love seats, it doesn't matter. If you're
craving Dr Pepper, we'll be there."
Larry will hit the road again this season in his souped-up RV,
the Tailgate 2000, to satisfy cravings by hosting tailgates at
games across the country, making the following stops:
- Arlington, Texas on
September 2nd, 2017 for
the AdvoCare Classic
- Atlanta, Georgia on
December 1st and
2nd, 2017 for the SEC Championship Game
- New Orleans, Louisiana on
January 1st, 2018 for the
Allstate Sugar Bowl
- Atlanta, Georgia on
January 8th, 2018 for the
National Championship Game
About Dr Pepper
Dr Pepper, a brand of Dr Pepper
Snapple Group (NYSE: DPS), is the oldest major soft drink in
the United States. Since 1885, the
23 flavors of Dr Pepper have earned legions of fans that enjoy its
unique, refreshing taste. The brand is available in Regular, Low
Calorie, Diet, Caffeine Free and Cherry varieties. DPS is a leading
producer of flavored beverages, marketing Dr Pepper and 50-plus
other beverage brands across North
America and the Caribbean.
For more information, visit DrPepper.com or DrPepperSnapple.com.
For the brand's latest news and updates, follow Dr Pepper at
Facebook.com/DrPepper or Twitter.com/DrPepper.
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SOURCE Dr Pepper