H&R Block to Release “Responsibility Island,” a Reality TV Parody Series That Blends Comedy, Love and Taxes
February 13 2024 - 8:00AM
H&R Block (NYSE: HRB), the company that revolutionized the tax
services industry, makes its debut in the entertainment world with
the premiere of “Responsibility Island,” a short format scripted
reality TV series that brings levity to taxes. The comedic satire
is comprised of four short episodes, featuring a dynamic and
hilarious cast. All four episodes will air on Friday, Feb. 16, on
The Roku Channel, YouTube or H&R Block’s website.
Responsibility Island features a group of young adults who think
they are embarking on the latest dating show journey. To their
surprise, what they thought would be an adventure to find true love
is actually a responsibility boot camp. The show follows cast
members TayTay, Jynyphr, Zane, Blaze, Trinity B and Narci as they
take on a gauntlet of challenges in adulting designed to teach
self-reliance and productivity. They must face the mother of all
responsibility to get off the island – filing their own taxes.
"We took a topic that people dread, taxes, and made it
relatable, funny, self-deprecating, and culturally relevant,” said
Jill Cress, chief marketing and experience officer, H&R Block.
“Doing your taxes is the ultimate symbol of independence and
responsibility, and we’re having fun with this life milestone. It’s
become the juxtaposition of topics we never knew we needed.”
H&R Block partnered with the award-winning creative shop,
production company and entertainment studio Piro to create the
series intended to capture the attention of young adults and
first-time filers. From casting, writing and directing this series,
Piro was instrumental in shaping and bringing it to life in a way
that reaches audiences and entertains them.
“This intentionally unlikely pairing of reality TV and taxes is
a first of its kind for the tax industry,” said Daniel Rosenberg,
co-founder of Piro. “H&R Block leaned into an entertainment
genre that 77% of Gen Z consume weekly, and 93% say they want to
see brands do something new and unique rather than just serve them
ads. H&R Block demonstrates that informing and entertaining
don’t have to be mutually exclusive.”
Earlier this year, H&R Block debuted its latest integrated
Tax Season brand campaign, It’s Better With Block, to showcase the
many reasons to file with H&R Block and join the 5 million tax
filers who switched to Block last year.1 Like Responsibility
Island, at the heart of the campaign, It’s Better With Block shows
that taxes don’t always have to be taxing. No matter the
circumstance or how complicated the situation, Block clients can
rely on the experience of the more than 60,000 tax professionals
and its world-class The Tax Institute to ensure 100% accuracy and a
maximum refund, guaranteed.2
All four episodes are available for free on The Roku Channel,
YouTube or on H&R Block’s website beginning Friday, Feb.
16.
1 Total number of new customers using assisted or DIY tax
solutions regardless of other prior tax preparer or method.2 See
hrblock.com/guarantees for complete details.
About H&R BlockH&R Block, Inc. (NYSE:
HRB) provides help and inspires confidence in its clients and
communities everywhere through global tax preparation services,
financial products, and small-business solutions. The company
blends digital innovation with human expertise and care as it helps
people get the best outcome at tax time and also be better with
money using its mobile banking app, Spruce. Through Block Advisors
and Wave, the company helps small-business owners thrive with
year-round bookkeeping, payroll, advisory, and payment processing
solutions. For more information, visit H&R Block News.
About Piro Piro merges two industries –
advertising and entertainment – to create engaging traditional and
non-traditional advertising, as well as strategic brand-funded
entertainment and content. As a creative agency, production
company, and entertainment studio, Piro offers a full suite of
services to execute everything from large-scale global projects for
Fortune 500 companies to bespoke local campaigns. For more
information, visit https://www.wearepiro.com/.
Media Contacts:
Media
Relations: |
Shayla
Wilkinson, (816) 718-1448, shayla.wilkinson@hrblock.com |
|
Media Desk: Mediadesk@hrblock.com |
|
|
Investor Relations: |
Michaella Gallina, (816)
854-3022, michaella.gallina@hrblock.com |
|
Jordyn Eskijian, (816)
854-5674, jordyn.eskijian@hrblock.com |
|
|
A video accompanying this announcement is available
at https://www.globenewswire.com/NewsRoom/AttachmentNg/dc4cc9af-229e-47a1-bfc0-4b330417e27e
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