LOS ANGELES, July 28, 2015 /PRNewswire/ -- Wasserman
Media Group, a leading sports and entertainment agency, and Nervve,
a revolutionary video and image recognition technology company,
today announced a partnership between the two companies. With the
agreement, Wasserman will work exclusively with Nervve to bring to
market their visual search technology, which will allow brands and
properties to easily, quickly and accurately track and analyze
brand exposure impact across various sports and entertainment
programming.
Nervve's unique technology provides Wasserman the ability to
scan game and event footage for a specific object, logo or scene in
minutes rather than weeks, as compared to similar products
currently on the market. Originally developed for use in the
military and intelligence community, the tool will offer clients
speedy access to visual data and a deep interpretation of the
results, comparing the estimated value of exposure across numerous
brands and/or different properties and events. Most importantly, by
bringing this analysis to the context of a broader measurement
framework, Wasserman and Nervve will help improve assessment and
decision making for brands and properties within their overall
partnership strategy.
"We are shifting our clients away from simply collecting data to
focusing on connecting information, with the ultimate goal of
revealing insightful storylines that initiate actionable business
decisions," said John Harper, Senior
Vice President of Consulting at Wasserman. "Through our partnership
with Nervve, we are perfectly positioned to combine our current
research capabilities and comprehensive consulting services with
their technology to provide brands and properties a truly holistic
partnership measurement offering."
"The difference with Nervve lies in its speed, accuracy and ease
of use. The breadth of data and results we can provide with
Wasserman's help will be very valuable to marketers in the sports
and entertainment industries," said Thomas
E. Slowe, Co-Founder & CEO of Nervve. "With our
technology, clients can better understand their overall brand
exposure, optimize signage assets, improve targeting and
measurement, acquire visual analytics data and measure the value of
their media to prove ROI."
Wasserman and Nervve have already begun to implement this
technology with brand and property clients. Interested
parties can reach out to Nervve@wmgllc.com or call (310) 407-0560
for more information and to set up a demonstration.
About Wasserman Media Group
Founded in 2002, Wasserman
Media Group is a leading sports, entertainment and lifestyle
marketing and management agency that represents brands, properties
and talent on a global basis. Wasserman is headquartered in
Los Angeles and also has
operations in Carlsbad,
Doha, Dubai, The
Hague, London, Miami, New
York, Portland,
Raleigh, Sao Paulo, Singapore and Toronto.
For more information please visit www.wmgllc.com.
About Nervve
Nervve is changing the way that video and
imagery is exploited for intelligence, insight, and action. We have
developed a visual search technology that allows users to quickly
and easily search for a specific object, scene or event within
media or video. We believe media content is an underexploited asset
and our goal at Nervve is to provide an innovative solution that
focuses and enables fact based analytics for Media &
Entertainment, DOD, the Intelligence Community, Law Enforcement,
Social Media platforms and more. With offices in Buffalo, New York and DC Metro, Nervve is a
privately held company backed by investors that include HC2
Holdings Inc. (NYSE MKT: HCHC), In-Q-Tel and more. For additional
information please visit www.Nervve.com or follow us on Twitter
@NervveTech.
MEDIA CONTACT:
Stephanie
Bailey, Nervve
sbailey@nervve.com
(703) 856-3500
Shelley Lewis, Wasserman Media
Group
slewis@wmgllc.com
(310) 407-0200
Mike Kelly, Shift
Communications
nervve@shiftcomm.com
(617) 779-1894
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SOURCE Nervve