NEW YORK, Feb. 21, 2018 /PRNewswire/ -- Gap, the
iconic American clothing brand, launches the Gap | Sarah Jessica Parker collection, a
limited-edition assortment of girls and boys apparel and
accessories. The collaboration was a natural fit as it reunites Gap
and Parker, who starred in a series of Gap ads in the early aughts.
Stemming from Parker's family tradition of saying "rabbit, rabbit"
on the first of every month for good luck, the collection
celebrates love, luck and magic.
Inspired by Parker's childhood heirlooms, the collection
embraces prints and texture by playing with ginghams, stripes,
florals and eyelet in classic Gap silhouettes. Available in toddler
and kids sizing, Gap | Sarah Jessica
Parker captures all the nostalgia of passing along
well-loved, storied pieces to family and friends, the exuberance of
starting your own story in those same pieces, and the joy inherent
in wishing luck upon children as they move forward in the world.
Parker also worked with Gap to help create two women's dress styles
that are available in the collection.
"Creating this collection with Gap has been such a treat as a
mother, as one of eight children, and as a reconnection with the
brand," says Parker. "I hope the pieces are cherished by the
children who wear them, that items are passed down among
generations, and that some great memories are created while wearing
them."
Channeling Parker's good luck tradition, there are embroidered
rabbits found throughout the collection as well as special
'property of:' sewn-in tags to detail each wearer throughout the
years which takes inspiration from her own family's rituals. Gap |
Sarah Jessica Parker collection
favorites for girls include gingham dresses and separates with
eyelet hems, a navy and white stripe flutter sleeve dress with pink
roses, a signature rabbit embroidered light blue bomber jacket and
a rabbit inspired basket weave mini handbag while boys and toddler
boys can choose from graphic tees and gingham shirting with khakis.
The collection will also include 'Ebbit the backpack,' an
egg-inspired character and playful companion perfect for school,
travel or towing along for a spring picnic.
"It's been a delight to collaborate with Sarah Jessica Parker on this special collection
for kids that combines her nostalgic childhood memories with
signature Gap favorites," says Wendi
Goldman, Gap executive vice president and chief product
officer. "We are so thrilled to have Sarah
Jessica back with the Gap brand in this new collaboration
capacity. Together we created a collection that we hope will be
passed down from generation to generation, just as we envisioned."
With prices starting from $16.95
up to $78, the collection will be
available March 1st
through gap.com and GapKids stores in select countries including
United States, Canada, United
Kingdom, France,
Italy, Greater China, Hong
Kong and Japan.
About Gap
Gap is one of the world's most iconic apparel and accessories
brands and the authority on American casual style. Founded
in San Francisco in 1969, Gap's collections are designed
to build the foundation of modern wardrobes – all things denim,
classic white shirts, khakis and must-have trends. Beginning
with the first international store in London in 1987, Gap
continues to connect with customers online and across the brand's
about 1,600 company-operated and franchise retail locations around
the world. Gap includes Women's and Men's apparel and accessories,
GapKids, babyGap, GapMaternity, GapBody and GapFit
collections. The brand also serves value-conscious customers
with exclusively-designed collections for Gap Outlet and Gap
Factory Stores. Gap is the namesake brand for leading global
specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap,
Banana Republic, Old Navy, Athleta, Intermix and Weddington
Way. For more information, please visit www.gapinc.com.
About Sarah Jessica
Parker
Sarah Jessica Parker is the star
and executive producer of "Divorce," which recently returned
to HBO for a second season. In February
2014, she launched "SJP by Sarah
Jessica Parker", a footwear, apparel and accessory label,
with partner George Malkemus III.
The collection showcases the brand's theme of colors acting
as neutrals and encourages women to take risks and break away from
fashion rules they imagine. Parker currently serves as the
Vice-Chairman of the board of directors for the New York City ballet. She also served
on the President's Committee on the Arts and the Humanities
under the Obama administration. Parker lives with her husband and
three children in New York
City.
Contact: Will Davis,
will.davis@6degrees.group, 212-463-7245
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SOURCE Gap