GM Plans to Hire 3,000 New Workers to Deepen Tech Expertise
November 09 2020 - 2:32PM
Dow Jones News
By Christina Rogers
General Motors Co. plans to hire 3,000 new workers to bolster
its engineering and software-development expertise, the latest auto
maker to bulk up on tech talent as competition with Silicon Valley
intensifies for the future automobile.
GM said Monday the hiring will start now and continue through
the first quarter of next year, focusing mostly on filling
positions in engineering, IT and design, where the company is
trying to operate more virtually in its development of
vehicles.
The company said it will offer more remote-working opportunities
than it ever has in its effort to expand the workforce and tap
talent outside of Detroit, where much of its product-development is
concentrated.
"We really want to advance the entire EV portfolio and that's
where we need the extra horsepower," said Ken Morris, GM's vice
president responsible for autonomous and electric vehicles. "We've
figured out how to do this very quickly and this is just going to
help us move faster."
The auto industry is moving aggressively to digitize both its
operations and vehicles, aiming to develop a new generation of
models that are increasingly dependent on computers and run on
battery power.
The hiring comes as many businesses are still struggling to
navigate what the future will look as the coronavirus pandemic
drags on and the economy remains hobbled by rising cases and
virus-related disruptions.
GM, like other auto makers, had a surprisingly strong third
quarter, reporting a net profit of $4 billion, and its executives
say it will continue to push into new technologies, making electric
vehicles a core focus.
Legacy car companies like GM already are fending off new
competition from well-capitalized tech companies in California, as
well as smaller startups that are attracting the attention and deep
pockets of Wall Street.
GM, for its part, is placing one of the industry's biggest bets
on shifting its lineup to electric-vehicles, spending billions to
develop new plug-in models and its own battery technology in-house.
The company also is pursuing advancements in autonomous cars, a
technology where software expertise is essential.
Still, GM and other car companies have struggled in the past to
recruit for such areas, in part because they say much of that
talent is based outside Detroit.
Mr. Morris said GM has been more effective than it had expected
while working from home, and that has encouraged it to open up the
hiring to people who would potentially work remotely.
"We have confidence in that flexibility now," he said. "We can
get the absolute best people, and if they want to live where they
currently live, they can do that."
--Ben Foldy contributed to this article.
Write to Christina Rogers at christina.rogers@wsj.com
(END) Dow Jones Newswires
November 09, 2020 14:17 ET (19:17 GMT)
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