Old El Paso Teams Up with the LeBron James Family Foundation to Bring Families Together
August 04 2020 - 12:00PM
Business Wire
The General Mills brand helps fund the
foundation’s weekly taco meals at the I PROMISE Village and other I
PROMISE programming
Today, Old El Paso is hosting the inaugural Taco Tuesday meal at
the LeBron James Family Foundation’s I PROMISE Village in Akron,
Ohio, marking the start of an official partnership rooted in a
shared mission to bring families together. With the weeknight
dinner tradition celebrated by many, including LeBron James and his
family, it creates an opportunity to invite not only the I PROMISE
families living in the I PROMISE Village, but all families across
the country to join together for a family meal and engage in deeper
and meaningful conversation.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200804005076/en/
As the official sponsor of I PROMISE Village Taco meals, Old El
Paso will be supporting the Village’s weekly community dinners,
Taco Tuesday events and I PROMISE School monthly family feasts
throughout the year. Additionally, the James family’s personal
chef, Dena Marino, will host a virtual cooking class with I PROMISE
families sharing one of her favorite taco recipes. These cooking
lessons are one of the many ways the Foundation will engage the
Village residents in skill building and other family
programming.
“The I PROMISE Village provides shelter, safety and support for
families of I PROMISE School students and we’re excited to be a
part of this incredible force for good,” said Ray Joncas, Director
of Marketing for Old El Paso. “During challenging times, little
things can make a big difference, and we hope our support of weekly
taco meals gives these families something to smile about and brings
them together for a fun night of the week.”
In addition to supporting Tuesday night taco dinners, Old El
Paso is also making a financial contribution to the LeBron James
Family Foundation’s I PROMISE program, including the I PROMISE
Village. Officially opening its doors to its first family in July
2020, the Village provides transitional housing for I PROMISE
School students and families in need of a safe place to stay while
they work to overcome immense obstacles including homelessness,
domestic violence, and more.
“The families we work with often have had their worlds turned
upside down by unforeseen circumstances that have put them in an
insurmountable situation with no way out. We want to help remove
some of those barriers that have held them down and put them in a
situation where they can thrive – and most importantly, where they
can be together while they get back on track,” said Michele
Campbell, Executive Director of the LeBron James Family Foundation.
“We have always understood the value of family meals and bringing
people together around the table to engage in deeper conversations.
We’re so excited about this partnership with Old El Paso that will
help us continue to provide those weekly hot meals and an ongoing
tradition for our families to enjoy as they learn and grow
together.”
Throughout the COVID-19 pandemic, the LeBron James Family
Foundation has been delivering weekly Taco Tuesday meal kits using
Old El Paso products to all I PROMISE families across Akron to
ensure they’re receiving meals while schools are closed. Throughout
the upcoming year, Old El Paso will be planning a variety of
exciting digital events for communities all over the globe to
participate in. For additional details and to stay up to date on
upcoming partnership details, visit OldElPaso.com and follow along
via @oldelpaso on Facebook, Instagram and Twitter.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
About the LeBron James Family Foundation
Recognizing the life-changing importance of education, The
LeBron James Family Foundation invests its time, resources and
attention in the kids of James’ hometown in Akron, Ohio. Through
its I PROMISE Program, the foundation serves more than 1,500
Akron-area students by providing them with the programs, support
and mentors they need for success in school and beyond. In 2018,
the Foundation partnered with Akron Public Schools to build all of
its family-first programming and academic interventions into the
groundbreaking I PROMISE School that has created a new model for
urban, public education. These life-changing resources, combined
with the Foundation’s “We Are Family” philosophy are re-defining
what a family and community looks like.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200804005076/en/
General Mills Corporate Communications Mike
Siemienas 763-764-6364 media.line@genmills.com
General Mills (NYSE:GIS)
Historical Stock Chart
From Mar 2024 to Apr 2024
General Mills (NYSE:GIS)
Historical Stock Chart
From Apr 2023 to Apr 2024