A Tuxedo with Work Boots: All-New Ford F-Series Super Duty King Ranch, Platinum Offer Premium Vinyl Flooring Option
June 13 2016 - 10:00AM
Business Wire
- Ford is adding durable, premium vinyl
flooring as an option for all-new F-Series Super Duty King Ranch
and Platinum edition for customers wanting a $75,000 luxury truck
that can double as a work truck without fear of damaging the
interior
- Standard carpeting can be replaced with
easier-to-clean vinyl flooring across all Super Duty time
levels
- Super Duty King Ranch and Platinum
feature model-specific designs in flooring, along with clips for
carpeted or all weather floor mats
For customers who feel equally at home in cowboy boots or a
sport coat, Ford is now offering Super Duty in top trim levels with
the versatility to match.
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Ford is adding durable, premium vinyl
flooring as an option for all-new F-Series Super Duty King Ranch
and Platinum edition for customers wanting a $75,000 luxury truck
that can double as a work truck without fear of damaging the
interior. (Photo: Business Wire)
“Super Duty customers want a truck that can rival luxury cars in
comfort and technology without having to worry about it getting
dirty,” said Doug Scott, Ford truck group marketing manager.
With durable, easy-to-clean vinyl flooring previously offered
for XL and XLT trim levels, the all-new 2017 truck marks the first
time the option is available across the entire lineup of the
toughest, smartest, most capable Super Duty ever built. Ford knows
work and comfort aren’t mutually exclusive, so durable, premium
vinyl flooring for Super Duty King Ranch and Platinum edition
customers offers the best of both worlds.
Scott points out that heavy-duty truck customers looking for
luxury and versatility is an untapped market. “Super Duty customers
use their trucks in all aspects of their lives – including for work
and as a personal vehicle,” he says. “They want the luxury of a
King Ranch or Platinum edition, while maintaining their ability to
use the truck for work without fear of ruining the interior.”
The vinyl flooring available for Super Duty King Ranch and
Platinum is more durable and thicker than base vinyl, adding to the
premium feel of the top trims. Both versions of vinyl flooring
offer improved ability to wash out the interior.
Both King Ranch and Platinum get model-specific vinyl flooring
with unique designs and clips to hold carpeted or all-weather floor
mats. Base vinyl flooring is standard on XL models, and optional on
XLT and Lariat.
The 2017 Ford F-Series Super Duty goes on sale this fall.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 67
plants worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of
Ford cars, trucks, SUVs and electrified vehicles, as well as
Lincoln luxury vehicles. At the same time, Ford is aggressively
pursuing emerging opportunities through Ford Smart Mobility, the
company’s plan to be a leader in connectivity, mobility, autonomous
vehicles, the customer experience, and data and analytics. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide or Ford Motor Credit Company,
visit www.corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
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Ford Motor CompanySam Schembari313.323.8199sschemba@ford.com
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