The Chili's 'Catch a 'Rita' No. 7
Chevrolet celebrates the restaurant's position as one of the
nation's top destinations for margaritas, just in time for National
Margarita Day on Feb. 22
DALLAS, Feb. 13,
2024 /PRNewswire/ -- Chili's® Grill & Bar, in
partnership with Spire Motorsports, is shaking things up in Daytona
as they unveil the paint scheme for the Chili's 'Catch a 'Rita' No.
7 Chevrolet Camaro ZL1, driven by NASCAR racer Corey LaJoie. The car's interactive paint scheme
splashes Chili's famous Presidente Margarita® on the sides of the
car in anticipation of National Margarita Day and features nine QR
codes.
Fans on the ground and those watching on TV can "catch" LaJoie
and the Chili's 'Catch a 'Rita' No. 7 Chevy during race week by
scanning one of the QR codes on the car or LaJoie's fire suit for a
chance to win a $10 Chili's gift card
or a VIP trip to see LaJoie race in Austin, Texas on March
24.1
"I've had some really interesting paint schemes in Daytona, but
this one takes the cake – or margarita glass – by giving fans a
little token of our appreciation for following our battle on the
track," said Corey LaJoie, Spire
Motorsports' Driver of the Chili's 'Catch a 'Rita' No. 7 Chevy.
"Personally, I've been a Chili's fan for years, I mean, isn't
everybody? But collaborating with Chili's on this project has only
given me more appreciation for the way they do business, plus it's
also increased my chips and salsa intake sevenfold. We've had a ton
of fun together and I'm excited to give fans a taste of that with
the wild ads we've created."
The paint scheme, designed by Jon
Marshall & Daughters, celebrates Chili's Presidente
Margarita, though that isn't the only thing the racecar honors. To
acknowledge and celebrate the Chili's General Managers who work
tirelessly to ensure everyone feels special when they visit
Chili's, the names of 1,126 Chili's General Managers are included
on the paint scheme of Chili's 'Catch a 'Rita' No. 7 Chevy.
"Splashing our Chili's Presidente Margarita on a car at Daytona,
just a few days ahead of National Margarita Day, was an obvious
choice, but we also knew we couldn't honor this iconic margarita
without acknowledging all the amazing Chiliheads that play a role
in making Chili's a fan-favorite destination for margarita lovers
and race fans alike," said George
Felix, Chili's Chief Marketing Officer. "We're so pleased to
partner with Spire Motorsports as our companies share the same
values, and Corey LaJoie is the
perfect embodiment of the Chilihead spirit. We can't wait to see
how the fans react and, of course, to see them try to 'Catch a
'Rita' as the No. 7 Chevy whips around the track later this
week."
"It's always fun when Spire Motorsports can be part of something
unique, and we are incredibly grateful that Chili's has entrusted
our team with representing the brand for the first time at the
Great American Race," said Jeff
Dickerson, Spire Motorsports co-owner. "As soon as we began
speaking with the Chili's team, we knew that Corey LaJoie would be the perfect fit. Not only
is he an amazing, unflappable talent who knows what it takes to
compete at this level but completely embraces the fun of the sport
and as a result, has developed a great connection with race fans
that will truly make this interactive paint scheme on the Chili's
'Catch a 'Rita' No. 7 Chevy come to life."
The Chili's 'Catch a 'Rita' No. 7 Chevy will also be featured in
multiple advertisements featuring LaJoie, one in which he
introduces the car's design, including the Catch-a-Rita challenge,
and another which will air during the race broadcast. Catch LaJoie
in the new Chili's ads featuring the Chili's 'Catch a 'Rita' No.7
Chevy, available HERE.
Fans who don't 'catch' a 'rita during race week can still visit
participating Chili's on Feb. 22 for
National Margarita Day to enjoy2 specials on premium
margaritas including the Tequila Trifecta — featuring three premium
tequilas, el Jimador® Silver, 1800® Reposado and
Jose Cuervo® Gold, shaken
with triple sec and fresh sour for just $5 — and the February Margarita of the Month, the
StrawEddy — available for $6 and made
with Deep Eddy Lemon Vodka, Lunazul Blanco Tequila, strawberry
puree and fresh sour.2
About Chili's® Grill & Bar
Hi, welcome to Chili's! We are a leader in the casual dining
industry and the flagship brand of Dallas-based Brinker International, Inc.
(NYSE: EAT). We are known for our big mouth burgers, Chicken
Crispers®, full-on sizzling fajitas and hand-shaken margaritas. We
take our food seriously – but not ourselves – because dining out
should feel like a celebration even if there is nothing to
celebrate. Our passion is making everyone feel special, and every
day, our ChiliHeads make it their job to spread #ChilisLove across
our more than 1,600 restaurants in 29 countries and two
territories. And Chili's cares. We host local Give Back Events to
support kids, education and hunger and have raised more than
$100 million benefiting St. Jude
Children's Research Hospital through generous Guest donations. Find
more information about us at chilis.com, follow us
on Twitter or Instagram, like us
on Facebook or join us on TikTok.
About Spire Motorsports
Spire Motorsports is a NASCAR
Cup Series and NASCAR CRAFTSMAN Truck Series race team co-owned by
long-time NASCAR industry executives Jeff
Dickerson and Thaddeus "T.J." Puchyr. In 2024, Spire
Motorsports will campaign the Nos. 7, 71 and 77 Chevrolet Camaro
ZL1s in the NASCAR Cup Series with drivers Corey LaJoie, Zane
Smith and Carson Hocevar,
respectively. The team will also field the Nos. 7, 71 and 77
Chevrolet Silverados full time in the NASCAR CRAFTSMAN Truck
Series. An all-star driver lineup will rotate throughout the 2024
season in the No. 7 Chevy. Rajah Caruth will drive the No. 71 entry
and Chase Purdy rounds out the
team's fleet of Chevrolets in the No. 77.
Spire Motorsports earned its inaugural NASCAR Cup Series
victory in its first full season of competition when Justin Haley took the checkered flag in the Coke
Zero Sugar 400 at Daytona International Speedway on July 7, 2019. Less than three years later,
William Byron drove Spire
Motorsports' No. 7 Chevrolet Silverado to its inaugural NASCAR
CRAFTSMAN Truck Series win on April 7,
2022, at Martinsville Speedway. The team's most recent win
came on May 20, 2023, when
Kyle Larson took the checkered flag
in the Tyson 250 at North Wilkesboro Speedway.
1 Giveaway Terms and Conditions: NO PURCHASE
NECESSARY. Open to legal residents of the 50 U.S. and DC, who are
at least 21 years old as of date of Entry. Begins 9:00 AM ET on 2/13/24; ends 11:59:59 PM ET on 2/19/24. Odds of winning depend
on number of eligible entries received. For Official Rules and
eligibility, visit chiliscatcharita.com. Sponsor: Brinker
International Payroll Company, L.P., 3000 Olympus Blvd.,
Dallas, TX 75019.
2 Guests must be 21+ to participate in National
Margarita Day promotions
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SOURCE Chili's Grill & Bar