shopDisney Debuts “Buy a Book, Give a Book” Program to Inspire Love of Storytelling
May 20 2021 - 12:00PM
Business Wire
For every book purchased on shopDisney.com
now through December 31, 2021, Disney will donate a book to First
Book (firstbook.org), a non-profit organization dedicated to
providing new books and educational resources to educators who
serve children in need.
Disney announces the debut of the Buy a Book, Give a Book
program on shopDisney to help inspire reading and a love of
storytelling. shopDisney Guests looking to make a purchase with
purpose will discover a wide variety of Disney, Pixar, Star Wars,
Marvel or National Geographic books on the site, and each purchase
unlocks a donation to the nonprofit First Book.
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For every book purchased on
shopDisney.com now through December 31, 2021, Disney will donate a
book to First Book (firstbook.org), a non-profit organization
dedicated to providing new books and educational resources to
educators who serve children in need. (Graphic: Business Wire)
Similar to readers who are inspired to recommend books to their
friends and family by word-of-mouth, shopDisney’s Buy a Book, Give
a Book program encourages a gesture of sharing and extends it into
communities for life-changing impact, celebrating the endless
possibilities of storytelling.
Throughout two decades of collaboration, Disney Publishing
Worldwide has donated over 82 million books to First Book, a
nonprofit organization that puts free and affordable new books and
educational resources into the hands of educators who support
children from underserved communities nationwide. First Book has
built a community that addresses the systemic causes of educational
inequity and creates permanent change—not simply in the life of one
child who wants to learn, but across the entire education
system.
“We are thrilled that together with Disney, First Book will
continue to ignite a love of storytelling in kids around the
country, encouraging them to confidently share their own stories,”
said Kyle Zimmer, founder and CEO of First Book. “Research has
shown us that the presence of books in the home improves
educational outcomes. Through shopDisney’s Buy a Book, Give a Book
program, we see a continued effort to break down barriers to a
quality education.”
As one of the world's largest children’s publishing brands,
Disney Publishing Worldwide has a unique opportunity to inspire the
next generation of storytellers and equip them with books and
resources to build their skills. Visit shopDisney.com to explore
books from across Disney Publishing Worldwide, including titles
from Disney, Pixar, Marvel, Star Wars, and National Geographic.
About Disney Consumer Products, Games and Publishing
Disney Consumer Products, Games and Publishing (CPGP) brings the
magic of The Walt Disney Company’s brands and franchises—including
Disney, Pixar, Marvel, Star Wars, National Geographic, and
more—into the daily lives of families and fans around the world
through products and experiences across more than 100 retail
categories from toys and t-shirts to apps, books, video games, and
more. A division of the Disney Parks, Experiences and Products
segment, CPGP’s global operations include: the world’s largest
licensing business, one of the biggest children’s publishing
brands, a leading licensor of interactive games across platforms,
Disney store locations globally, and the shopDisney e-commerce
platform.
About First Book
Founded in Washington, D.C., in 1992 as a 501(c)3 nonprofit
social enterprise, First Book is a leader in the educational equity
field. Over its 29-year history, First Book has distributed more
than 200 million books and educational resources, with a retail
value of more than $2 billion. First Book believes education offers
children in need the best path out of poverty. First Book breaks
down barriers to quality education by providing its Network of more
than 500,000 registered teachers, librarians, after school program
leaders, and others serving children in need with millions of free
and affordable new, high-quality books, educational resources, and
basic needs items through the award-winning First Book Marketplace
nonprofit eCommerce site. The First Book Network comprises the
largest and fastest-growing community of formal and informal
educators serving children in need. First Book also expands the
breadth and depth of the education field through a family of social
enterprises, including First Book Research & Insights, its
proprietary research initiative, and the First Book Accelerator,
which brings best-in-class research-based strategies to the
classroom via relevant, usable educator resources. First Book
Impact Funds target support to areas of need, such as rural
communities or increasing diversity in children’s books. For more
information, visit firstbook.org or follow the latest news on
Facebook and Twitter.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210520005226/en/
ShopDisney / Retail Annie Austerlitz
Annie.L.Austerlitz@disney.com
Disney Publishing Worldwide Kelly Forsythe
kelly.forsythe@disney.com
First Book Lisa Herling (202) 677-3020
lherling@firstbook.org
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