SALISBURY, N.C., Aug. 20, 2014 /PRNewswire/ -- Food Lion has
unveiled a new, easier shopping experience for customers in 31
stores in the greater Wilmington,
N.C., market. The stores are the first in the Food Lion
chain to receive remodels as part of the grocer's new "Easy, Fresh
and Affordable…You Can Count on Food Lion Every Day" strategy,
which was announced earlier this year.
"Since announcing our new strategy, we've been doing a lot
across the Food Lion chain to create positive change. We're proud
to continue that momentum by launching the first market of enhanced
stores that bring all the elements of our new strategy to life to
make shopping easier for customers," said Beth Newlands Campbell, president of Food
Lion. "Our customers told us that they want a grocery
experience where it's easy to shop, easy to save and easy to figure
out what is for dinner tonight. In these enhanced stores, we've
worked to deliver just that. We invite our customers and the
Wilmington community to come out
and experience grocery shopping reimagined at Food Lion and let us
know what you think about our new stores."
In celebration of the launch of the newest format stores, Food
Lion is giving away $10 gift cards to
the first 50 customers at each of the 31 locations every day from
Wednesday, Aug. 20, through
Saturday, Aug. 23.
Consistent with its focus on eliminating hunger in its local
communities, Food Lion Feeds has also donated 150,000 meals, or
$31,000, to the Food Bank of Central
and Eastern North Carolina, Second
Harvest Food Bank of Southeast North
Carolina and 27 local feeding agencies in the Wilmington, N.C., region to mark the launch of
the 31 stores. The donation is part of the grocer's commitment to
provide 500 million meals to individuals and families in need by
the end of 2020.
"Despite offering low prices and great opportunities to save in
our stores every day, we know that there are still many people in
our local communities struggling with hunger. We want our customers
and communities to know they can count on Food Lion to be their
partner in eliminating the choices families are forced to make when
they're hungry, like choosing between dinner and rent or gasoline
and buying groceries," added Newlands Campbell.
New Store Features
The remodeled stores debut new features that make shopping – and
saving – easier for customers. Food Lion expanded its selection in
stores by adding thousands of new items so customers can get
everything they need in one trip. The new assortment of products
includes a dedicated Gluten Free section and a wide selection of
quality fresh meat and produce that carry a Double-Your-Money-Back
guarantee.
New Food Lion Beef is now available in stores. The new sealed
fresh packaging keeps the USDA Choice Beef fresh longer and is easy
to open, leak-proof and freezer-ready. New Food Lion Beef also
provides a more abundant selection available to customers in
stores. The product contains no additives or preservatives.
Food Lion also made great deals easier to find throughout the
store with new yellow signage and Three Easy Ways to Save: MVP On
Sale, Extended Savings and Great Value Every Day. On Sale items are
the great savings and promotions that Food Lion is known for,
including deals from the weekly flyer. Extended Savings are prices
reduced for longer on items throughout the store – up to 13 weeks.
Great Value Every Day indicates incredibly low prices always
available on Food Lion private brand items and in-season
produce.
For busy families on the go, Food Lion has also added Daily
Dinner Deals, hot meals for families of four for around
$10, offered from 4 to 7 p.m., as well as all-day daily meal deals,
in the deli department. The grocer now has a wider variety of
grab-and-go items and pre-sliced deli meats and cheeses, which are
sliced fresh daily, but available for customers to pick up without
waiting in line.
Knowing that customers want to get in and out of the store
quickly, Food Lion made checkout faster with improved technology,
larger display screens so customers can see items and prices as
they're scanned and additional associates available to bag
groceries for customers. Unpacking is even easier at home with new
blue bags, in addition to the traditional white bags, which help
customers easily identify cold and frozen items.
Food Lion will continue to roll out storewide enhancements in
markets over time. The company plans to launch an additional 45
remodeled stores in the greater Greenville, N.C., market in November.
Chain-wide Changes
The launch of a new weekly flyer, available at
www.foodlion.com/weeklyspecials, continues Food Lion's chain-wide
improvements to support its "Easy, Fresh and Affordable…You Can
Count on Food Lion Every Day" strategy.
The new weekly flyer makes saving easier for customers with an
easy-to-navigate layout and easy-to-spot low prices. An MVP Savings
Center section on the back page also helps customers save more in
store by combining weekly specials with coupons from the in-store
kiosks.
All stores are also receiving expanded assortments based on
customer feedback and consumer research and include wider varieties
of the items customers request most, such as k-cup coffees and
Greek yogurt multipacks.
Also, all 63,000 of Food Lion's associates have completed new
customer centric training to provide great experiences for
customers in stores every day.
"For our customers to trust us, they need to be able to go into
any Food Lion store and have a consistently great experience,"
added Newlands Campbell. "This is why our efforts to improve
customer service and ensure our products are always fresh are so
important."
Food Lion, which serves more than 9 million customers each week
at more than 1,100 locations in 10 states, was founded as Food Town
in 1957 and still calls Salisbury,
N.C., its hometown.
A complete list of the remodeled stores, as well as other
information, is available at www.foodlion.com/newsroom.
About Food Lion
Food Lion, based in Salisbury, N.C., since 1957, has more than
1,100 stores in 10 Southeastern and Mid-Atlantic states and employs
more than 63,000 associates. By leveraging its longstanding
heritage of low prices and convenient locations, Food Lion is
working to own the easiest full shop grocery experience in the
Southeast, anchored by a strong commitment to affordability,
freshness and the communities it serves. Through Food Lion Feeds,
the company has committed to provide 500 million meals to
individuals and families in need by the end of 2020. Food Lion is a
company of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE:
DEG). For more information, visit www.foodlion.com.
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SOURCE Food Lion