Cooper Tire’s Roadmaster Brand Celebrates 10th Anniversary
June 22 2017 - 11:00AM
Business Wire
In 2007, Cooper Tire & Rubber Company introduced the
Roadmaster line of truck tires. Today, as Roadmaster celebrates its
10th anniversary, the tire brand has become synonymous with a
strong heritage of quality products backed by innovative
engineering.
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This year marks the 10th anniversary of
Cooper Tire & Rubber Company's introduction of the Roadmaster
line of truck tires. A brand that offers quality commercial tires
for nearly every application, Roadmaster has experienced a number
of milestones over the past decade. (Photo: Business Wire)
“Roadmaster began with four tire lines and now we offer
commercial tires for nearly every application – long haul,
regional, mixed service, pick-up and delivery, and bus,” said Gary
Schroeder, Director of Cooper’s truck and bus tire business.
“Celebrating our 10th anniversary is more than a milestone; it’s a
launch point into our next era of successful product offerings for
customers who depend on Roadmaster.”
Environmental sustainability and social responsibility have
always been a Cooper commitment and are important attributes of the
Roadmaster brand. That’s why in 2010, Roadmaster introduced its
first SmartWay-verified tire, the RM180 long-haul steer tire – a
tire verified by the United States Environmental Protection
Agency's (EPA) SmartWay Technology Program as providing low rolling
resistance and meeting the criteria of reducing fuel consumption,
ultimately cutting costs and benefiting the environment. Roadmaster
has since added five additional SmartWay-verified tires to its
lineup, now offering tires with this designation in nearly every
application.
The past decade has also seen advances for Roadmaster in terms
of product distribution. Beginning as a tire offered solely through
dealers, Roadmaster tires were specified for the first time as
original equipment (OE) for 53-foot dry van trailers in 2012. This
placement served as the catalyst for a continually growing OE
presence. “Roadmaster has been supported by dealers who embraced
the brand from its launch and by owner/operators who have asked for
it by name. These groups have been, and always will be, an
important part of our business,” Schroeder said. “That support,
combined with the confidence placed in the brand by OE
manufacturers, has been a driving force in Roadmaster’s
success.”
Another driver has been exceptional service. In 2015, the Cooper
Fleet Service Network was introduced to provide 24/7 emergency
roadside tire replacement and repair for eligible commercial
trucking fleets enrolled in Roadmaster’s national account program.
The network has since grown by leaps and bounds and has become an
integral offering to national account holders.
Throughout the past decade’s changes, Roadmaster has remained
committed to providing customers with the products they need at the
right price, making the brand an exceptional value. “Roadmaster
tires are designed for North American roads by a team of engineers
in Findlay, Ohio, who are committed to meeting the needs of
Roadmaster customers,” said Schroeder. “That commitment is what has
made us successful for the past decade and what will continue to do
so for many years to come.”
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent
company of a global family of companies that specializes in the
design, manufacture, marketing and sale of passenger car, light
truck, medium truck, motorcycle and racing tires. Cooper’s
headquarters is in Findlay, Ohio, with manufacturing, sales,
distribution, technical and design operations within its family of
companies located in more than one dozen countries around the
world. For more information on Cooper, visit www.coopertire.com,
www.facebook.com/coopertire or www.twitter.com/coopertire.
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version on businesswire.com: http://www.businesswire.com/news/home/20170622005712/en/
Cooper Tire & Rubber CompanyMegan James,
419-424-4251majames@coopertire.com
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