Chipotle Introduces Chorizo Nationwide
October 03 2016 - 9:00AM
Business Wire
After successful limited rollout, Chipotle spices up menu with
chorizo in all restaurants
Starting tomorrow, Chipotle Mexican Grill (NYSE: CMG) will
serve chorizo in all U.S. restaurants. The spicy new sausage was
introduced in five markets in June.
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Chipotle to serve chorizo in all U.S.
restaurants. (Photo: Business Wire)
“The reaction to chorizo in the cities that have had it has been
overwhelmingly positive, so we’re making it available in all of our
restaurants across the country,” said Steve Ells, founder, chairman
and co-CEO of Chipotle. “Our chorizo is made with Responsibly
Raised chicken and pork, and provides a delicious new option that
fits perfectly with the rest of our menu.”
Made with a blend of pork and white-meat chicken, Chipotle’s
chorizo is seasoned with paprika, toasted cumin and chipotle
peppers, then seared on a hot grill to give it a perfect char.
Chorizo is available in burritos, tacos, burrito bowls and salads
and can be combined with other signature ingredients.
The nationwide launch of chorizo comes just in time for National
Taco Day, which is celebrated each year on October 4. Chipotle is
excited to offer customers another delicious way to enjoy tacos on
this fun national “holiday”, and throughout the entire year.
For years Chipotle has been providing fresh, Responsibly Raised
ingredients grown and raised with respect for farmers, animals and
the environment. This includes serving Responsibly Raised meats,
ingredients that are not genetically engineered, certain organic
produce items and a majority of dairy from cows raised on
pasture.
For more information, please visit
Chipotle.com/chorizo-info.
ABOUT CHIPOTLE
Steve Ells, founder, chairman and co-CEO, started Chipotle with
the idea that food served fast did not have to be a typical fast
food experience. Today, Chipotle continues to offer a focused menu
of burritos, tacos, burrito bowls (a burrito without the tortilla)
and salads made from fresh, high-quality raw ingredients, prepared
using classic cooking methods and served in a distinctive
atmosphere. Through our vision of Food With Integrity, Chipotle is
seeking better food from using ingredients that are not only fresh,
but that — where possible — are sustainably grown and raised
responsibly, with respect for the animals, the land and the farmers
who produce the food. In order to achieve this vision, we focus on
building a special people culture that is centered on creating
teams of top performers empowered to achieve high standards. This
people culture not only leads to a better dining experience for our
customers, it also allows us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and operates more
than 2,000 restaurants, including 26 Chipotle restaurants outside
the US and 14 ShopHouse Southeast Asian Kitchen restaurants, and is
an investor in an entity that owns and operates four Pizzeria
Locale restaurants. For more information, visit Chipotle.com.
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Chipotle Mexican GrillChris Arnold,
303-222-5912carnold@chipotle.com
Chipotle Mexican Grill (NYSE:CMG)
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