HOUSTON, June 25, 2020 /PRNewswire/ -- Texas Center for
the Missing, The National Center for Missing and Exploited
Children and Clear Channel Outdoor Americas (CCOA) (NYSE:CCO)
launched a new month-long campaign on digital billboards across
Texas to help generate leads in
four missing children's cases each in Houston, San
Antonio, Dallas and El
Paso.
On its digital displays in each of these Texas markets, CCOA will feature the child's
photo, in some cases the child's age progression photo, as well as
the date the child went missing. The messages will run on multiple
CCOA digital billboards in each of these Texas regions. The imagery will appear 1,250
times per day on each digital display where featured. These
messages will create millions of market impressions daily during
the month-long campaign.
"The purpose of this campaign is not only to highlight these
four cases but to bring attention to the 42,093 missing children in
Texas," said Beth Albert, CEO, Texas Center for the
Missing.
Last year San Antonio teen
Mariah Garcia was featured in this
digital billboard program and was found and returned home in
Oct. 2019. A similar result occurred
in Houston. The campaign resulted
in the safe return of Evanegelys Colon, a 16-year-old who went
missing in April 2019. Mrs.
Angelica Colon Padua, Evanegelys'
mother, credited the digital billboard campaign and media coverage
for bringing her daughter home.
2020 Cases Now Featured on CCOA Billboards in Texas:
Houston:
Kristen Galvan - missing since Jan. 2,
2020 from Spring, Texas. She is a Hispanic
female 5'6" and weighs 135 lbs. She has blonde hair and hazel
eyes.
San Antonio:
Alexis Garza - missing since
Dec. 5, 2019. She is a Hispanic
female 5'1" and weighs 115 lbs. with brown eyes and brown hair.
El Paso:
Luis Alderete-Martinez - allegedly
abducted by his mother, Regina
Martinez, on June 1,
2015. A felony warrant for kidnapping was issued for
Regina Martinez on February 18, 2016. They may have travelled
to Mexico. This case was featured
in 2018.
Dallas Region: Ameera
Deadrick - missing from Dallas/Waco
area since Jan. 2014. She is an African American female, 4"3"
and weighs 50 lbs. and has black hair and brown eyes.
The Texas Department of Public Safety Missing Persons
Clearinghouse received 54,214 missing person reports in
2019 with 42,093 being juveniles. CCOA is
providing this month-long public service campaign in partnership
with the Texas Center for the Missing, Houston's Amber Alert Provider.
This campaign is part of CCOA's ongoing partnership with Texas
Center for the Missing and part of a larger campaign to raise
awareness for local missing children in four major Texas markets: Houston, Dallas, San
Antonio and El Paso.
Programs like these are a reminder to all parents and guardians
of the need for high-quality photographs of their children for use
in case of an emergency and for the need for everyone to pay close
attention to posters and photographs of missing children.
About Clear Channel Outdoor Holdings, Inc.
Clear
Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's
largest outdoor advertising companies with a diverse portfolio of
approximately 570,000 print and digital displays in 32 countries
across Asia, Europe, Latin
America and North America,
reaching millions of people monthly. A growing digital platform
includes more than 16,000 digital displays in international markets
and more than 1,900 digital displays (excluding airports),
including more than 1,400 digital billboards, in the U.S.
Comprised of two business divisions – Clear Channel Outdoor
Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel
International (CCI), covering markets in Asia, Europe
and Latin America – CCO employs
approximately 5,900 people globally. More information is available
at investor.clearchannel.com, clearchanneloutdoor.com and
clearchannelinternational.com.
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SOURCE Clear Channel Outdoor