ORANJESTAD, Aruba, Dec. 3, 2019 /PRNewswire/ -- Clear Channel
Airports (CCA), the Americas-based airports business of Clear
Channel Outdoor Holdings, Inc. (NYSE: CCO) announced today that
Aruba Airport Authority N.V. (AAA), operator and manager of Queen
Beatrix International Airport (AUA) extended its exclusive media
provider contract for another five years, building on a
relationship that began in 2004.
This contract renewal builds on an already robust media program
that's efficiently delivering for advertisers as evidenced by CCA's
ability to grow AAA's ad revenues by nearly 50 percent from 2014 to
2019. Moreover, this underscores the growth of CCA's wingspan,
including more than 80 competitive airport media concession wins in
the last five years, with AAA touching down as the sixth
win/renewal of 2019.
CCA will upgrade AUA with the latest digital media and printed
displays to help brands capture the attention of the airport's 2.5
million annual travelers capitalizing on a 6.6% increase in
passenger traffic from 2018 to 2019.
"The new media program at AUA will help local and national
brands connect with consumers in even more impactful ways," said
Morten Gotterup, president, Clear
Channel Airports. "We look forward to building upon our success
over the next five years with AAA."
In addition to the digital upgrades, CCA will transform existing
wall wraps to lit and non-lit tension fabric displays. Both the
digital media and wall displays, slated for installation by
March 2020, offer domestic and global
advertisers the opportunity to engage with coveted frequent leisure
and business travelers.
New advertising displays at AUA include:
- Large-format illuminated and non-illuminated tension fabric
displays
- Exhibit and specialty displays
- Updated digital assets in immigration and baggage claim
With its aviation history dating back more than 90 years,
Aruba's air service network has
been vital to the economy. And AAA just announced a new expansion
project scheduled to be completed by 2023/2024.
About Clear Channel Airports
Dedicated to airport
advertising for more than 45 years, Clear Channel Airports is the
premier innovator of contemporary display concepts. The Company, a
brand division of Clear Channel Outdoor Americas (NYSE: CCO), one
of the world's largest outdoor advertising companies, currently
operates more than 260 airport programs across the globe and has a
presence in 28 of the top 50 U.S. markets with major airports. To
learn more about Clear Channel Airports and Clear Channel Outdoor
visit www.clearchannelairports.com and
www.clearchanneloutdoor.com.
Follow & Like: LinkedIn, Twitter, Instagram,
Facebook
Read our award-winning blog:
http://blog.clearchanneloutdoor.com/
View original content to download
multimedia:http://www.prnewswire.com/news-releases/clear-channel-airports-renews-contract-with-aruba-airport-to-innovate-terminal-wide-media-network-300968320.html
SOURCE Clear Channel Airports