Berry Global and Digimarc to Promote Innovation in Recycling with HolyGrail 2.0 Initiative
October 18 2019 - 8:00AM
Business Wire
Berry Global Group, Inc. (NYSE: BERY) is pleased to announce its
participation in the new recycling initiative, HolyGrail 2.0. The
outcome of its predecessor, the Pioneer Project HolyGrail, led by
Gian De Belder at Proctor & Gamble, was the identification of
digital watermarking (specifically, Digimarc Barcode) as a
promising technique to “tag” plastic substrates or print materials
(shrink sleeve, IML label, or paper label) with an identity that
could include attributes such as plastic type, product
manufacturer, product SKU, food or non-food usage, and composition
of multi-layer foils. Digimarc Barcode can be added to the printed
label/sleeve artwork and/or embossed into the plastic itself.
Berry will manufacture plastic packaging containing Digimarc
Barcode for use in product sortation. The two companies are
long-time partners, and Digimarc will advise Berry on adding the
digital watermark onto drink cups and thin wall lids for containers
as part of the project. “We continue to be amazed at the
possibilities that Digimarc brings to us and our customers. It is
exciting to see decoration have the potential to make such a
positive impact on the recovery of plastics,” said Jennye Scott,
Vice President of Creative Services for Berry.
In addition to its work with advancing recycling, Berry made an
announcement in June to which it has become an official signatory
of the Ellen MacArthur New Plastics Economy Global Commitment. As
part of the Global Commitment, Berry has made a pledge for all of
their plastic packaging to be reusable, recyclable, or compostable
by the year 2025. In line with the Company’s sustainability
strategy, Impact 2025, Berry is striving to increase the recovery
of plastics through recycling. The Company’s hope is to accelerate
the efforts toward a circular economy by pushing the boundaries of
innovation in both material recovery and recyclable packaging.
The first scheduled test is at TOMRA Sorting’s facility in
Mülheim-Kärlich, Germany, on October 22, 2019, during the K-2019
Show (Dusseldorf). A shuttle bus will be provided to interested
parties from the K-2019 Show to the TOMRA facility. Packaging
professionals, plastics industry service providers, trade
association members, and those attending the K-2019 show are
encouraged to register and attend:
https://solutions.tomra.com/holy-grail-2.0%20
About Berry
Berry Global Group, Inc. (NYSE: BERY), headquartered in
Evansville, Indiana, is committed to its mission of ‘Always
Advancing to Protect What’s Important,’ and proudly partners with
its customers to provide them with value-added protective solutions
that are increasingly light-weighted and easier to recycle or
reuse. The Company is a leading global supplier of a broad range of
innovative rigid, flexible, and nonwoven products used every day
within consumer and industrial end markets. Berry, a Fortune 500
company, has over 48,000 employees and generated approximately $13
billion of sales in fiscal year 2018 on a combined pro forma basis
from operations that span over 290 locations on six continents. For
additional information, visit Berry’s website at
berryglobal.com.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the
automatic identification of everyday objects such as product
packaging and virtually any media, including print, images and
audio. The Digimarc Platform provides innovative and comprehensive
automatic recognition technologies to simplify search, and
transform information discovery through unparalleled reliability,
efficiency and security. Digimarc has a global patent portfolio,
which includes over 1,100 granted and pending patents. These
innovations include state-of-the-art identification technology,
Digimarc Barcode, as well as Digimarc Discover® software for
barcode scanning, image recognition, as layers of its
ground-breaking Platform. Digimarc is based in Beaverton, Oregon.
The Digimarc Platform enables applications that benefit retailers
and consumer brands, national and state government agencies, media
and entertainment industries, and others. Visit digimarc.com and
follow us @digimarc to learn more about The Barcode of
Everything®.
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version on businesswire.com: https://www.businesswire.com/news/home/20191018005058/en/
Berry Media: Amy Waterman +1 812.306.2435
amywaterman@berryglobal.com
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