Blue Apron Introduces Heat & Eat, its First Single-Serving Meals
September 13 2021 - 7:30AM
Business Wire
New Product Expands Menu Options, Offering
Additional Variety and Flexibility for Customers
Blue Apron (NYSE: APRN) is introducing Heat & Eat, the
company’s first-ever prepared, single-serving meal offering, ready
in five minutes or less. Heat & Eat meals were designed to give
customers additional flexibility to enjoy Blue Apron at different
occasions throughout the week without sacrificing quality or flavor
for convenience.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210913005256/en/
Blue Apron introduces Heat & Eat, its
first single-serving meals. The new menu option is available to
order through Blue Apron’s website and mobile app. (Photo: Business
Wire)
“A core pillar of our growth strategy is product innovation and
efficient menu expansion with a goal of better integrating into our
customers’ lives,” said Linda Findley Kozlowski, Blue Apron’s
President and Chief Executive Officer. “The addition of Heat &
Eat meals to our product portfolio is our first entry into the
growing ready-made food category and now allows us to offer 50
weekly menu options, the highest number since the company’s
founding in 2012.”
Heat & Eat meals were crafted to seamlessly complement
customers’ Blue Apron Signature weekly recipes, providing them with
more choice and flexibility in their weekly routine. Whether they
are cooking for one, seeking a quick dinner option or an easy
weekday lunch, Heat & Eat meals were designed to make meal
decisions a bit easier. Heat & Eat meals are based on some of
the company’s most ordered and top-rated dishes, and designed to be
warmed in a microwave.
“When our culinary team set out to develop Heat & Eat, we
wanted to make sure we created meals that remained true to the
experience our customers have come to expect from Blue Apron,” said
John Adler, Blue Apron’s Vice President of Culinary. “When our
customers enjoy Heat & Eat, they can trust that the same
ingredient standards and unique flavors in our Signature recipes
are applied to our ready-made meals.”
Currently on Blue Apron’s Two-Serving and Four-Serving Signature
menu, recipes available to order today are:
- Cheesy Guajillo Chicken & Rice with Corn, Black Beans &
Peppers
- Soy-Miso Chicken & Udon Noodles with Bok Choy &
Mushrooms
- Calabrian Chile Meatballs with Mashed Potatoes, Green Beans
& Lemon-Caper Butter
To learn more about Heat & Eat, visit
cook.ba/heatandeat.
About Blue Apron
Blue Apron’s vision is “better living through better food.”
Launched in 2012, Blue Apron offers fresh, chef-designed recipes
that empower home cooks to embrace their culinary curiosity and
challenge their abilities to see what a difference cooking quality
food can make in their lives. Through its mission to spark
discovery, connection and joy through cooking, Blue Apron
continuously focuses on bringing incredible recipes to its
customers, while minimizing its carbon footprint, reducing food
waste, and promoting diversity and inclusion.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210913005256/en/
Media Muriel Lussier Blue Apron
muriel.lussier@blueapron.com
Investor investor.relations@blueapron.com Joseph Jaffoni,
Richard Land, James Leahy JCIR aprn@jcir.com or 212-835-8500
Blue Apron (NYSE:APRN)
Historical Stock Chart
From Mar 2024 to Apr 2024
Blue Apron (NYSE:APRN)
Historical Stock Chart
From Apr 2023 to Apr 2024