Hollister Teams Up with the D’Amelio Sisters and All Your Favorite TikTok Stars To Surprise High School Students For World ...
March 01 2021 - 8:30AM
Hollister Co., the global teen brand celebrating the spirit of an
endless summer, is partnering with TikTok stars Charli
D’Amelio, Dixie D’Amelio, Rebecca Black, Maggie Thurmon
(@maggiethurmon), Jack Wright (@jack.wright), Zahra (@muslimthicc)
and mental wellness podcast Teenager Therapy to surprise select
U.S. high schoolers with virtual pop-up mental wellness
discussions. The sessions will be held on March 2, 2021, which is
World Teen Mental Wellness Day. This annual event was founded by
Hollister in 2020 in partnership with the National Day Calendar and
aims to dismantle the stigma around teen mental health.
To recognize World Teen Mental Wellness Day, the TikTokers will
speak candidly about mental wellness in the hour-long virtual
sessions - all to encourage mental health conversation among Gen
Z.
“Mental wellness has and always will be a continued journey for
me. Over the years, I’ve become more and more honest and outspoken
about my own mental wellness experience because I’ve learned that
honesty can help someone feel less alone about the way they feel,”
said Rebecca Black, social media creator and musician. “I’m so
thrilled Hollister is helping lessen the stigma around the mental
wellness conversation with World Teen Mental Wellness Day, and I’m
hoping this program helps us all learn how to understand each other
a little better.”
“Mental wellness continues to be a top priority for our teens
and is more important to us than ever before, especially given the
stressful events of the past year,” said Kristin Scott, Global
Brand President at Abercrombie & Fitch Co. “As we celebrate the
second annual World Teen Mental Wellness Day, we’re honored to
continue using our platform to support self-care and help teens
feel as comfortable and confident as possible.”
Hollister also created a limited-edition World Teen Mental
Wellness Day product collection to support the Hollister Confidence
Project, an ongoing global initiative that supports individuals and
nonprofits working to strengthen confidence and mental wellness in
teens year-round. Ten dollars per sale of each item in the
collection will benefit the Hollister Confidence Project’s
grant-making efforts*. In 2021, the Hollister Confidence Project
will grant $1M across 20 non-profit groups and projects focused on
areas including teen mental health, equity for young Black,
Indigenous, & People of Color (BIPOC), safety and inclusion for
LGBTQ+ youth, anti-bullying efforts and sustainability.
For more information on the World Teen Mental Wellness Day
TikToker pop-ups, follow the brand on IG and TikTok. Hollister and
Teenager Therapy have also launched “Disrupt the Stigma,” a mini
video series focused on mental health premiering on March 2nd on
hollisterco.com, with the remaining five episodes live on March
5th. To watch the content series or purchase the World Teen Mental
Wellness Day product collection, click here. For more info on the
Confidence Project, click here.
*Donations are to The Hollister Confidence Fund, a program
within the Hopewell Fund, a 501(c)(3) charity that supports
individuals & nonprofits working to strengthen confidence &
mental wellness in teens. Learn more at HopewellFund.org &
HollisterCo.Com/HollisterConfidenceProject. The promotion will last
from March 2-31, 2021 or until the World Teen Mental Wellness Day
Collection items sell out, whichever occurs first.
Safe Harbor Statement under the Private Securities
Litigation Reform Act of 1995A&F cautions that any
forward-looking statements (as such term is defined in the Private
Securities Litigation Reform Act of 1995) contained herein or made
by management or spokespeople of A&F involve risks and
uncertainties and are subject to change based on various important
factors, many of which may be beyond the Company’s control. Words
such as “estimate,” “project,” “plan,” “believe,” “expect,”
“anticipate,” “intend,” and similar expressions may identify
forward-looking statements. Except as may be required by applicable
law, we assume no obligation to publicly update or revise our
forward-looking statements. Risks and uncertainties related to the
duration and impact of the COVID-19 pandemic on the Company and the
factors disclosed in “ITEM 1A. RISK FACTORS” of A&F’s Annual
Report on Form 10-K for the fiscal year ended February 1, 2020, and
in A&F’s subsequently filed quarterly reports on Form 10-Q, in
some cases have affected, and in the future could affect, the
company’s financial performance and could cause actual results for
fiscal 2020 and beyond to differ materially from those expressed or
implied in any of the forward-looking statements included in this
press release or otherwise made by management.
About Hollister: The quintessential retail
brand of the global teen consumer, Hollister Co. believes in
liberating the spirit of an endless summer inside everyone. At
Hollister, summer isn’t just a season, it’s a state of mind.
Hollister creates carefree styles designed to make all teens feel
celebrated and comfortable in their own skin, so they can live in a
summer mindset all year long, whatever the season.
Hollister is a division of Abercrombie & Fitch Co. (NYSE:
ANF) and is sold through approximately 495 stores worldwide and
www.hollisterco.com globally.
Hollister Media Contact: Noelia Callejas(614)
283-6192 noelia_callejas@anfcorp.com
Business Media Contact: Kara Ferrara
Abercrombie & Fitch Co. (614) 283-6192
Public_Relations@anfcorp.com
Investor Contact: Pam QuintilianoAbercrombie
& Fitch Co. (614) 283-6877 Investor_Relations@anfcorp.com
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