DENVER, May 7, 2020 /PRNewswire/ -- Denver-based
Fathom Events, a recognized leader in the entertainment
industry, announced that Letha
Steffey has joined the team as Head of Marketing.
With a passion to revitalize and grow brands, Steffey has held
executive marketing positions across industries, including Hallmark
Cards and ADT Security Services, where she led the modernization of
the ADT brand and launched the "Feel Safe" campaign.
Steffey also brings experience from within the entertainment
industry, spending six years with AMC Entertainment, where she led
the development and launch of AMC Amazing. Just prior to joining
Fathom, Steffey was Chief Marketing Officer at Edelman Financial
Services.
As a member of Fathom's leadership team, Steffey has already
played a key role in the company's planning a 30-day programming
initiative for movie theaters to welcome back patrons upon
reopening, including "best of" content across key verticals like
anime, classic film, faith and inspiration, and more.
"I am thrilled to join the passionate team at Fathom Events,"
said Steffey. "As one of the top distributors of content to movie
theaters in North America, Fathom
has clearly pushed the industry forward and beat box office
expectations year over year. While this is certainly a unique and
challenging time for the industry, I'm excited to use it as an
opportunity to invigorate the brand and reimagine the future."
"Letha's diverse experience inside and outside of our industry
makes her a great fit for Fathom," said Fathom Events CEO
Ray Nutt. "Her work is already well
underway, and her suggested strategies, expert insights, and
overall enthusiasm have been truly inspiring. In this uncertain
time, it feels good to be excited about what comes next."
About Fathom Events
Fathom is a recognized leader in
the entertainment industry as one of the top distributors of
content to movie theaters in North
America. Owned by AMC Entertainment Inc. (NYSE: AMC);
Cinemark Holdings, Inc. (NYSE: CNK); and Regal Cinemas, a
subsidiary of the Cineworld Group (LSE: CINE.L)., Fathom operates
the largest cinema distribution network, delivering a wide variety
of programming and experiences to cinema audiences in all of the
top U.S. markets and to more than 45 countries. For more
information, visit www.FathomEvents.com.
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SOURCE Fathom Events