AMC Entertainment Corrects Inaccurate Statement by National CineMedia
September 17 2019 - 7:35PM
Business Wire
In a conference call with investors about National CineMedia’s
(“NCM”) plan to introduce increased commercial advertisements
during trailer play at Regal and Cinemark theatres, including a
so-called “platinum spot” shortly before the main movie feature
begins, NCM CEO Tom Lesinski stated that NCM was currently in
“continuous” and “on-going” discussions with AMC Theatres
(NYSE:AMC) (“AMC”) to spread the concept to AMC’s theatres as
well.
That statement is erroneous. There are no discussions underway
between NCM and AMC on this subject.
What is true is that in April of this year, NCM proposed this
concept to AMC of commencing a platinum advertising position during
the end of trailer play, which AMC flatly rejected at the time
because of AMC’s concerns that U.S. moviegoers would react quite
negatively to the concept.
AMC has no plan to introduce commercial advertising close to the
start of a movie’s commencement at its theatres in the United
States, nor does AMC envision entering into such an arrangement
with NCM anytime in the foreseeable future.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United
States, the largest in Europe and the largest throughout the world
with approximately 1,000 theatres and 11,000 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, web site and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and
independent programming. AMC operates among the most productive
theatres in the United States' top markets, having the #1 or #2
market share positions in 21 of the 25 largest metropolitan areas
of the United States. AMC is also #1 or #2 in market share in 12 of
the 15 countries it serves in North America, Europe and the Middle
East. For more information, visit www.amctheatres.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190917006183/en/
MEDIA CONTACT Ryan Noonan, (913) 213-2183
rnoonan@amctheatres.com
AMC Entertainment (NYSE:AMC)
Historical Stock Chart
From Mar 2024 to Apr 2024
AMC Entertainment (NYSE:AMC)
Historical Stock Chart
From Apr 2023 to Apr 2024