Aerie Supports National Eating Disorder Information Centre with First Ever Customer Engagement Campaign
February 16 2017 - 9:56AM
Business Wire
Aerie’s Strong, Beautiful, Me
Initiative Continues to Raise Awareness & Body
Positivity
In keeping with its commitment to promoting body-positivity,
Aerie, an intimate apparel brand for every girl, will launch
its Strong, Beautiful, Me campaign with 100% of sales of a
limited edition t-shirt donated to the National Eating Disorder
Information Centre (NEDIC). The campaign will run in stores and
online from February 16 through March 15.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170216005778/en/
Aerie’s Strong, Beautiful, Me Initiative
Continues to Raise Awareness & Body Positivity (Photo: Business
Wire)
A stand-out leader for change in the fashion industry, Aerie –
which recently celebrated the third anniversary of its
#AerieREAL campaign – has made a corporate commitment
to body-positivity in its advertising and marketing materials by
pledging to no longer retouch models.
“Promoting positive body image and body size diversity is at the
core of the work that NEDIC does and we are grateful to partner
with Aerie to amplify that message across Canada,” said Suzanne
Phillips, NEDIC Program Manager. “Proceeds raised will help support
the vital work that we do to educate the community about body-based
bullying, and support those affected by eating disorders.”
“We are proud to partner with NEDIC on our first in store
campaign,” said Jennifer Foyle, Aerie Global Brand President. “Our
partnership provides support and information to our customers and
helps reduce the stigma associated with eating disorders. It also
reinforces our #AerieREAL message and our commitment to empowering
all women to love their REAL selves, inside and out."
The partnership includes multiple components:
- 100% of sales from the Limited Edition
Strong, Beautiful, Me t-shirt will be donated to NEDIC. The tee
will be sold in Aerie stores from February 16 through March 15, or
while supplies last.
- Aerie will increase awareness about
NEDIC and its work through its social media channels and provide
links where customers can find resources on NEDIC’s website.
- Stories of Impact will be shared on
Aerie’s blog, showcasing firsthand accounts of courageous girls who
have overcome their eating disorders.
About Aerie
Aerie is bras, undies, swim and more for every girl. Designed in
sizes 30AA to 36DDD Aerie is committed to making bras for girls of
all sizes feel good about themselves, inside and out. No
supermodels. No retouching. The real you is sexy.® #AerieREAL. For
more information, please visit www.aerie.com.
About the National Eating Disorder
Information Centre:
The National Eating Disorder Information Centre (NEDIC) is
Canada’s oldest non-profit organization dedicated to providing
information and resources on eating disorders and food and weight
preoccupation. NEDIC operates Canada’s only national toll-free
helpline which provides support and information on treatment
options to those either directly or indirectly affected by
disordered eating and related concerns. NEDIC focuses on the
prevention of eating disorders by promoting critical thinking
skills and health at every size. For more information, please visit
www.nedic.ca.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170216005778/en/
National Eating Disorder Information CenterElizabeth
Pottinger – Elizabeth.pottinger@uhn.caorAerieHelga Ying –
yingh@ae.com
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