COLUMBUS, Ohio, Nov. 12,
2019 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE:
ADS), a leading global provider of data-driven marketing and
loyalty solutions, today announced its card services business, a
premier provider of branded private label, co-brand and commercial
card programs, has signed a multi-year agreement with Sony Rewards,
a division of Sony, to provide turnkey co-brand credit card
services for the Sony and PlayStation® Credit Cards.
The two credit cards will help to enhance the already deep
loyalty of Sony customers. The Sony
CardSM will reward cardmembers when
they purchase Sony products, as well as for entertainment and
dining purchases. The PlayStation® Card will offer
cardmembers rewards for PlayStation Store purchases and Sony
products, PlayStation digital services and mobile phone payments.
Both credit cards are integrated with the Sony Rewards loyalty
program, accelerating cardmembers' Sony Rewards points earning
potential and rewarding them for their loyalty.
In addition to leveraging Alliance Data's suite of acquisition
capabilities, the Sony CardSM and
PlayStation® Card will feature innovative digital
features that make it easy and engaging for cardmembers to access
and interact with their credit accounts on their mobile device.
Both card programs will also benefit from Alliance Data's robust
data and analytics expertise to help drive brand growth and
top-line sales.
"Alliance Data has proven expertise in digital customer
engagement and the ability to drive loyalty and sales through a
multi-channel strategy," said Steven
Fuld, senior vice president of marketing at Sony Corporation
of America. "Its tech-forward, data-driven approach aligns with our
goals of reaching more customers and creating memorable
experiences."
"Our partnership will build upon the cherished customer
experience that Sony enthusiasts have come to expect, furthering
Alliance Data's ability to drive increased value for both
cardmembers and the brands," said Deb
Decker, senior vice president and chief client officer of
Alliance Data's card services business. "We are excited to partner
with these world-class brands that share our passion for customers,
digital innovation and the power of data."
About Sony Corporation of America
Sony Corporation of
America, located in New York, NY,
is the U.S. headquarters of Sony Corporation, based in Tokyo, Japan. Sony's principal U.S. businesses
include Sony Electronics Inc., Sony Interactive Entertainment LLC.,
Sony Pictures Entertainment Inc., Sony Music Entertainment and
Sony/ATV Music Publishing LLC. Sony recorded consolidated annual
sales of approximately $78.1.1
billion for the fiscal year ended March 31, 2019 and employs approximately
114,400.
About Alliance Data's card services business
Alliance
Data's card services business develops market-leading private
label, co-brand and commercial credit card programs for many of the
world's most recognizable brands. Through our branded credit
programs, we help build more profitable relationships between our
partners and their cardmembers, and drive lasting
loyalty.
Using the industry's most comprehensive and predictive data set,
advanced analytics, and broad-reaching capabilities, Alliance
Data's card services business has been helping partners increase
sales and provide greater value to their cardmembers since 1986. We
are proud to be part of the Alliance Data enterprise (NYSE: ADS),
an S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work
For company headquartered in Columbus,
Ohio. To learn more, visit KnowMoreSellMore.com, follow us
on Twitter @Know_SellMore, and connect with us on LinkedIn at
Alliance Data card services.
About Alliance Data
Alliance Data is a leading global
provider of data-driven marketing and loyalty solutions serving
large, consumer-based industries. The Company creates and deploys
customized solutions, enhancing the critical customer marketing
experience; the result is measurably changing consumer behavior
while driving business growth and profitability for some of today's
most recognizable brands. Alliance Data helps its clients create
and increase customer loyalty through solutions that engage
millions of customers each day across multiple touch points using
traditional, digital, mobile and emerging technologies. An S&P
500, FORTUNE 500 and FORTUNE 100 Best Companies to Work For company
headquartered in Columbus, Ohio,
Alliance Data consists of businesses that together employ over
10,000 associates at more than 50 locations worldwide.
Alliance Data's card services business is a provider of
market-leading private label, co-brand, and business credit card
programs. LoyaltyOne owns and operates the AIR MILES®
Reward Program, Canada's most
recognized loyalty program, and Netherlands-based BrandLoyalty, a global
provider of tailor-made loyalty programs for grocers. In
July 2019 Alliance Data completed the
sale of its Epsilon business to Publicis Groupe. More information
about Alliance Data can be found at www.AllianceData.com.
Forward Looking Statements
This release contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. Forward-looking statements give our expectations or
forecasts of future events and can generally be identified by the
use of words such as "believe," "expect," "anticipate," "estimate,"
"intend," "project," "plan," "likely," "may," "should" or other
words or phrases of similar import. Similarly, statements that
describe our business strategy, outlook, objectives, plans,
intentions or goals also are forward-looking statements.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form 10-K.
Our forward-looking statements speak only as of the date made,
and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Contacts:
Alliance Data
Tiffany
Louder – Investor
Relations
214-494-3048
tiffany.louder@alliancedata.com
Shelley Whiddon –
Media
214-494-3811
shelley.whiddon@alliancedata.com
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SOURCE Alliance Data Systems Corporation