LAKE ZURICH, Ill., Dec. 10, 2013 /PRNewswire/ -- Swingline® has
always been known for dependable and easy to use office
tools. Now, Swingline is branching out of the normal black
and red and into custom colors and designs with the help of
Skinit®. Consumers will be a part of the product development
process and truly own the graphical design applied to their
stapler. New customizable Swingline staplers can help
consumers add some personal flair to their desk, using Skinit
customizable skins.
(Logo: http://photos.prnewswire.com/prnh/20130114/CG41611LOGO-b)
(Logo: http://photos.prnewswire.com/prnh/20120105/CG30267LOGO)
As consumers welcome in the digital age where information is at
their fingertips, they increasingly want to customize a lifestyle
on their own terms and want to see results fast. Today,
everything is about personalization and making a product "your
own." It's no wonder that 76% of Millennials, who will hold
$2.45 trillion dollars of spending power by 2015, want a two way
conversation with brands so that they can do just that –
personalize their products and experience.
"With the Skinit partnership, we are empowering our consumers to
customize their staplers in a way we could never design on our own.
As the leading stapling brand in North
America, we are always looking for ways to increase our
connection with consumers, and this technology allows us to offer a
unique solution," said Adam Smith,
Director of Marketing for the Swingline brand.
Swingline customizable staplers come with a free redemption code
to choose a design for the stapler and consumers can find out where
to purchase the product on swingline.com. Skinit allows
consumers to use these codes to choose from their favorite sports
teams, geometric designs, movie images and even upload personal
designs to customize the product. It takes just a few easy
steps to bring customization to the fingertips of consumers:
- Purchase the Swingline customizable stapler and go online to
skinit.com/swingline to redeem code included
- Choose from Skinit archives or upload a personal design from
your computer and see a sample online of the image
- Once a design is chosen, the code can be redeemed to receive
the free customized sticker, along with free shipping
- When the skin arrives, follow the instructions to place the
stickers on your white stapler and enjoy
For more information on all Swingline products please visit:
swingline.com or facebook.com/swingline.
About Swingline Products and ACCO Brands Corporation
(NYSE:ABD)
Quality. Innovation. Reliability. The Swingline
name means products you can trust. For more than 80 years we've
helped you successfully achieve your workplace and academic
goals. From staplers to shredders, punches, sharpeners,
trimmers and laminators, you can depend on Swingline to help you
get the job done.
ACCO Brands Corporation is one of the world's largest suppliers
of branded office and consumer products and print finishing
solutions. Our widely recognized brands include AT-A-GLANCE®,
Day-Timer®, Five Star®, GBC®, Hilroy®, Kensington®, Marbig, Mead®,
NOBO, Quartet®, Rexel, Swingline®, Tilibra®, Wilson Jones® and many
others. We design, market and sell products in more than 100
countries around the world. More information about ACCO
Brands can be found at accobrands.com.
About Skinit
Skinit, Inc. is the industry leader in On-Demand Personalization
Technology including the manufacture and distribution of customized
products for electronic devices. Skinit's online ordering and
customization tools allow consumers to create branded, designed,
and personalized electronic device covers, or skins, using high
quality 3M products. Skinit also offers B2B On-Demand
Personalization Platforms as complete turn-key or stand-alone
hosted software and service solutions which drive manufacturing
technologies such as laser etching, paint on-demand, digital print,
film conversion, and others. Located in San Diego, CA USA, Skinit currently powers
more than 19 personalization programs for Fortune 1000 companies in
the medical, wireless, retail, consumer electronic, home appliance
and commercial graphic industries. For more information, please
visit skinit.com.
SOURCE ACCO Brands Corporation