Agreement makes Warner
Music India the largest player in the Indian local language
market
MUMBAI, India, March 20, 2024 /PRNewswire/ -- Warner Music India has expanded its partnership
with Global Music Junction (GMJ), the music and entertainment
subsidiary of JetSynthesys. The companies struck a
distribution deal in 2021, but this new agreement sees Warner Music make a strategic investment in GMJ,
giving it a seat on the board. The move will establish
Warner Music India as the largest
player in the central Indian music market.
GMJ is the dominant force in the Bhojpuri, Kannada, Gujarati,
Haryanvi and Oriya languages markets, recently achieving
exponential growth in the latter two. Bhojpuri is the
fastest-growing language in India,
and this move makes Warner Music the
largest player in its music market. GMJ is committed to
empower artists and labels through services including content
creation, events management, innovative distribution, marketing
solutions, technical analytics, and legal expertise.
The company has built an ecosystem that involves more than 100
partners, over 250 million subscribers, serving up more than 100
billion minutes of entertainment annually in more than 130,000
pieces of audiovisual music content.
Its partners include renowned figures such as Khesari lal Yadav,
Pawan Singh, Renuka, and
Sapna Chaudhary, along with legends
from the industry such as Salim, Shaan, and Sulaiman.
GMJ also collaborates with training and production partners such
as the top online music learning platform Artium Academy;
Rajasthani-based movie production company Hariprem Films; and the
Indian Film Academy, a prestigious acting institute.
In the recent past, GMJ has achieved significant milestones with
its content such as "Jale 2", by Haryanvi superstar Sapna Choudhary, becoming one of the fastest
music videos to reach more than 300 million views on YouTube and
more than 15 million Instagram Reels in India in 90 days. The video for "Sent
Gamkauwa" by Shivani Singh
accumulated more than 700 million YouTube views in just six
months.
Alfonso Perez Soto, President,
Emerging Markets, Warner Music,
says: "This is a significant milestone in the expansion of our
presence across India. Working with the amazing team at GMJ
last year not only strengthened our partnership, but enabled us to
better support artists from the central regions of India, bringing
them the best artistic support that any company can provide, and
helping them connect with fans across the country and around the
world. India is one of the most exciting music markets in the
world and with GMJ as a partner we're right at the heart of
it."
Rajan Navani, CEO and founder of
JetSynthesys, adds: "Our journey with Warner Music has been remarkable, highlighted by
some successful collaborations. The indigenous languages in
which we operate, such as the Bhojpuri, Haryanvi, Oriya, Kannada
and Gujarati markets in India,
have seen incredible growth in the recent past. Warner Music's investment in Global Music
Junction and its continued collaboration with us will fast track
the increasing expansion of India's regional music industry.
With our combined collective vision and understanding of audience
preferences, we aim to strengthen the ecosystem by meeting the
growing fan demand in the music and entertainment space. We
are looking forward to more successful outcomes from our
longstanding collaboration."
Jay Mehta, Managing Director of
Warner Music India, adds: "Our
partnership continues to have a significant presence in the places
in the Indian market which are growing most rapidly, and so enables
us to be the fastest expanding music company. GMJ is a
leading player in five language markets in central India and works
with some of the biggest names in Indian music and
showbusiness. This is a critical moment in our expansion
across the country as we seek to position Warner Music India as the number one choice for
all discerning artists and labels."
Rajkumar Singh, CEO, Global Music
Junction, comments: "GMJ is committed to pioneering innovative
marketing strategies, fostering creativity, and elevating the
digital music landscape across India. Our expanded
partnership with Warner Music will
help us fulfil our vision of becoming the foremost digital
entertainment company in the country, while nurturing the next
generation of talent. We will continue to enable our partners
to focus on their artistic endeavours, while we manage their
digital properties to engage users effectively."
Photos can be downloaded from here
Solo
Image: Rajan Navani, CEO and Founder of JetSynthesys
Group Image (L-R): Parimit Parmar, Executive Director &
COO at JetSynthesys; Alfonso Perez
Soto, President, Emerging Markets, Warner Music; Jay
Mehta, Managing Director of Warner
Music India; Rajkumar Singh,
CEO, Global Music Junction
Media Contact: Adam
Merit, adam.merrett@warnermusic.com
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content:https://www.prnewswire.com/news-releases/warner-music-expands-deal-with-jetsynthesys-global-music-junction-302093770.html
SOURCE Warner Music Group Corp.