WiSA, Wireless Speaker and Audio Association, Shows Tremendous Growth in Consumer Interest
August 03 2020 - 7:00AM
Business Wire
Along with home gyms and improvements,
consumers showing rapidly growing online interest in the immersive
cinema sound experience at home
WiSA® LLC, the Wireless Speaker and Audio Association, comprised
of over 60 leading global consumer electronics (CE) brands and
founded by Summit Wireless Technologies (NASDAQ: WISA), announced
significant growth in both association and category awareness as
evidenced by a continuing increase in web traffic and other key
digital marketing metrics.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200803005335/en/
WiSA Web Site Traffic Growth by Qtr
(Graphic: Business Wire)
“Consumers are showing rapidly growing online interest in the
immersive cinema sound experience of WiSA systems for their homes.
We are seeing an amazing increase in traffic to our industry
website, wisaassociation.org, driven by individual consumers and
families seeking more information on WiSA Certified™ speaker
solutions. While site visitors learn more about the benefits of
superior sound including system set up of minutes not hours, we are
experiencing an increase in visitors greater than 20x increase
through the first half of 2020, compared to the same time period
last year,” said Tony Ostrom, president of WiSA. “We are
aggressively rolling out more campaigns to leverage this phenomenal
interest in the wireless home cinema category and to assist member
brands in telling their unique product and brand stories to this
large and growing audience.”
WiSA’s transition from a technology and certification provider
to a consumer-facing cornerstone of the new wireless home cinema
category can be seen in the abrupt growth in traffic on
wisaassociation.org. WiSA is implementing programs to accelerate
growth to 100,000 visitors in the third quarter of 2020. Going into
Black Friday, WiSA’s YTD visitors is expected to reach 250,000,
thereby, increasing the consumer base for WiSA members to drive
marketing programs during the holiday season.
Leveraging this growth in interest across the growing number of
WiSA member brands with both products in the field and in
development should lead to increased adoption of the WiSA Certified
standard around the world.
In addition to providing distinct product information for each
brand, the WiSA site links visitors to the branded sites and shows
new purchasers where to buy WiSA members’ home cinema audio and
video products. In 2020, 44% of the visitors have clicked “learn
more” or “buy now” and continued their journey directly to a WiSA
member’s landing page to learn more and/or to purchase products.
Each WiSA website visitor is a high value remarketing target for
WiSA members since they have spent extended time on the website
being educated on WiSA’s high quality and simple set up. WiSA has
plans to fortify this process through extensive data collection and
analysis, robust marketing initiatives, and while working closely
with WiSA members to attract and educate consumers and continue to
deliver great home entertainment experiences worldwide.
About WiSA, LLC
WiSA®, the Wireless Speaker and Audio Association, is a consumer
electronics consortium dedicated to creating interoperability
standards utilized by leading brands and manufacturers to deliver
immersive sound via intelligent devices. WiSA Certified™ components
from any member brand can be combined to dramatically increase the
enjoyment of movies and video, music, sports, gaming/esports, and
more. WiSA also ensures robust, high definition, multi-channel, low
latency audio while eliminating the complicated set-up of
traditional audio systems. For more information about WiSA, please
visit: www.wisaassociation.org.
About Summit Wireless Technologies, Inc.
Summit Wireless Technologies, Inc. (NASDAQ: WISA) is a leading
provider of immersive, wireless sound technology for intelligent
devices and next generation home entertainment systems. Working
with leading CE brands and manufacturers such as Harman
International, a division of Samsung, LG Electronics, Klipsch, Bang
& Olufsen, Xbox, a subsidiary of Microsoft, and others, Summit
Wireless delivers seamless, dynamic audio experiences for
high-definition content, including movies and video, music, sports,
gaming/esports, and more. Summit Wireless is a founding member of
WiSA, the Wireless Speaker and Audio Association and works in joint
partnership to champion the most reliable interoperability
standards across the audio industry. Summit Wireless, formerly
named Summit Semiconductor, Inc., is headquartered in San Jose, CA
with sales teams in Taiwan, China, Japan, and Korea. For more
information, please visit: http://www.summitwireless.com/
* WiSA Ready TVs, gaming PCs and console systems are “ready” to
transmit audio to WiSA Certified speakers when a WiSA USB
Transmitter is plugged in and a user interface is activated through
an APP or product design like LG TVs.
© 2020 Summit Wireless Technologies, Inc. All rights reserved.
Summit Wireless Technologies and the Summit Wireless logo are
trademarks of Summit Wireless Technologies, Inc. The WiSA logo,
WiSA®, WiSA Ready™, and WiSA Certified™ are trademarks and
certification marks of WiSA, LLC. Third-party trade names,
trademarks and product names are the intellectual property of their
respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200803005335/en/
Tony Ostrom WiSA President tostrom@wisaassociation.org (317)
385-1539
WiSA Technologies (NASDAQ:WISA)
Historical Stock Chart
From Apr 2024 to May 2024
WiSA Technologies (NASDAQ:WISA)
Historical Stock Chart
From May 2023 to May 2024