Nickelodeon Brings Hit Preschool Series Sunny Day to Life in the Consumer Products Aisle & on the Road with Interactive U.S. ...
February 12 2018 - 9:00AM
Business Wire
Sunny Day Greenlit for a Second
Season
Robust Portfolio of Products Launches This
May, Beginning with Toy Line from Mattel
Nickelodeon will bring its hit animated preschool series Sunny
Day to life this summer with the debut of a robust portfolio of
consumer products, beginning with a new line of toys from Mattel,
and the launch of the Sunny Day Tour, an immersive on-ground
activation that will travel to cities across the U.S.
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Nickelodeon has also greenlit a second season (20 episodes) of
Sunny Day that will follow Sunny, a 10-year-old master hairstylist
and entrepreneur, as she goes on exciting new adventures in her
seaside town of Friendly Falls.
Inspired by Sunny and her friends Rox and Blair’s colorful and
creative personalities, Sunny Day consumer products will feature
the bold, vibrant color palette from the show and span categories
including toy, consumer electronics, home goods and more from
best-in-class partners. The all-new toy line created in conjunction
with Mattel includes basic and deluxe doll assortments,
accessories, plush, role play and playsets. It will be available as
a first-to-market this May at Walmart and will roll out to all
other retailers in August.
“Sunny Day is a show that celebrates individuality and
self-expression, and we wanted our new toy line to embody these
empowering characteristics,” said Jennifer Caveza, Senior Vice
President, Toys, Nickelodeon Consumer Products. “Created with
Mattel, these products invite fans of the show to express their
creativity, whether that’s through hair styling on the dolls or by
recreating adventures in Sunny’s salon-on-the-go Glam Van.”
“We’ve been excited about this property since the first moment
we saw it. Sunny Day has broad appeal, inspiring entrepreneurship
and creativity for any kiddo that walks down our toy aisles,” said
Anne Marie Kehoe, Vice President, Toys, Walmart. “We are excited to
be the first in market to carry this Nickelodeon property and
anticipate it being a hit.”
Nickelodeon will introduce additional products that will be
available later this year:
- Apparel, Accessories and Dress Up
- Arts & Craft
- Consumer Electronics
- Games and Puzzles
- Home Goods
- Novelty
- Publishing and Home Entertainment
- Ride Ons and Sporting Goods
- Social Expressions
- Vehicles/RC
The Sunny Day Tour will kick off at the Bentonville Film
Festival in May, and make stops at select Walmart stores across the
country during the summer. This interactive experience is free to
the public and will include immersive activities, a product
showcase and content screenings.
In season two of Sunny Day (20 episodes), Sunny,
10-year-old master hairstylist, entrepreneur, and problem solver
extraordinaire, will "gear up and go" on exciting new
adventures around her seaside community of Friendly Falls.
Along with best pals Blair, Rox, and Doodle, Lacey will join
the salon team to manage Sunny's new Pet Parlor. Sunny will
also hit the road in a brand-new vehicle, the Groom & Vroom, a
styling vehicle exclusively for pets. Developed and produced by
Silvergate Media, Sunny Day features a social-emotional curriculum
highlighting leadership, innovative thinking and teamwork. New
episodes of Sunny Day will continue to air regularly on Nickelodeon
this year.
About Mattel, Inc.
Mattel is a global learning, development and play company that
inspires the next generation of kids to shape a brighter tomorrow.
Through our portfolio of iconic consumer brands, including American
Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas &
Friends™, we create systems of play, content and experiences that
help kids unlock their full potential. Mattel also creates
inspiring and innovative products in collaboration with leading
entertainment and technology companies as well as other partners.
With a global workforce of approximately 32,000 people, Mattel
operates in 40 countries and territories and sells products in more
than 150 nations. Visit us online at www.mattel.com.
About Nickelodeon
Nickelodeon, now in its 38th year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The company
includes television programming and production in the United States
and around the world, plus consumer products, digital, recreation,
books and feature films. Nickelodeon’s U.S. television network is
seen in more than 90 million households and has been the
number-one-rated kids’ basic cable network for 22 consecutive
years. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon and all related titles,
characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA,
VIAB).
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NickelodeonTalia Yatestalia.yates@nick.com
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